Business Description

Johnny Rockets is an international retro diner chain that provides the food and friendliness of feel-good Americana. On June 6, 1986, the first Johnny Rockets opened on Melrose Avenue in Los Angeles, offering guests friendly service and great food in an atmosphere that is fun and nostalgic. Every Johnny Rockets restaurant boasts great-tasting food from a menu of all-American favorites including juicy hamburgers, hand-dipped shakes & malts and freshly-baked apple pie. Guests also enjoy an all-American diner look and feel, servers who know the secret behind getting ketchup out of the bottle, tabletop jukeboxes that belt out tunes for a nickel and authentic decor. Johnny Rockets is the place where every Guest can enjoy all-American favorites served with a smile!

Franchisor Background

Year Established:  1986

Franchising Since:  1989

Operating Units:
Franchised Units:	151	73.7%
Company-Owned Units:	54	26.3%
Total Operating Units:	205	100.0%
Geographic Distribution: U.S.: 177 86.3% In 28 States Canada: 3 1.5% In 3 Canadian Provinces International: 25 12.2% In 9 Foreign Countries   Total: 205 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. California	43
2. Florida	24
3. New York	13

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$1MM+
Cash Investment:	$800K-1MM
Total Investment:	$300-660K
Average Total Investment:	$645K
Fees:
Initial Franchise Fee:	$49K
Average Franchise Fee:	$49K
On-Going Royalty:	5% of gross sale
Average Royalty:	5%
Advertising Fee:	3% of Gross

Average Number of Employees: 1 Server/12 Guests Full-time, 0 Part-time

Space Needs (in square footage): 500-2,400

Preferred Sites: Free-standing Building, Storefront, Strip Center, Regional Mall

Other Sites:

Encourage Conversions? No

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	N/A
General Business Experience:	N/A
Specific Industry Experience:	N/A
Formal Education:	N/A
Psychological Profile:	N/A
Personal Interview(s):	N/A
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Allowed
Area Development Agreements?	Yes, for 0 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	40
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. 1of 6 Locations	6 Weeks
Expansion Plans
Projected New Units Over Next 12 months: U.S.: Yes, All United States Canada: Yes Overseas: Yes, All Countries	Request Franchisor Info   Submit an online form to receive information from Johnny Rockets, The Original Hamburger.