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MaggieMoo's International
10025 Governor Warfield Pkwy., # 301
Columbia, MD 21044


Submit an online form to receive information from MaggieMoo's International.
Business Description

Unique and exciting retail shop, featuring homemade, super-premium ice cream, non-fat ice cream, custom-made cones, sorbet, smoothies, plus a line of specialty merchandise. We make our ice cream fresh in the store and serve it in fresh- baked waffle cones. Featuring over 40 mix-ins and folded in on a frozen granite mixing table to create 1,000s of great combos. Association with a marketable spokes character - MAGGIE MOO - in a fun, contemporary store design.

Franchisor Background

Year Established:  1996

Franchising Since:  1996

Operating Units:

Franchised Units:

179

98.4%
Company-Owned Units:31.6%
 
Total Operating Units:
182
100.0%
 
Geographic Distribution:
U.S.:182100%In 23 States
Canada:00%In 0 Canadian Provinces
International:00%In 0 Foreign Countries
 
Total:
182
100.0%
 
 
North America:
States/Provinces with the largest number of operating units:
DensityUnits
1. Ohio8
2. Texas15
3. Virginia6

Registered in Following Registration States: California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth: $300K
Cash Investment:$75K
Total Investment:$166-256K
Average Total Investment:$211K
 
Fees:
Initial Franchise Fee:$26K
Average Franchise Fee:$26K
On-Going Royalty:6%
Average Royalty:6%
Advertising Fee:2%
 
Average Number of Employees: 3 Full-time, 8 Part-time

Space Needs (in square footage): 900-1,400

Preferred Sites: Strip Center

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
 
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:4
General Business Experience:5
Specific Industry Experience:3
Formal Education:2
Psychological Profile:3
Personal Interview(s):5
 
Terms of Contract
 
Term of Initial Contract:10/5/5 Year(s)
Term of Renewal Period: Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes
 
Support and Training
 
International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff: 14
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 
Marketing Support:
Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 
On-Going Support:
Central Data Processing:Not Applicable
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Included in Fees
 
Training:
1. Columbia, MD10 Days
2. Grand Opening On-Site6 Days
 
Expansion Plans
 
Projected New Units Over Next 12 months: 60

U.S.:

Yes, All United States
Canada:No
Overseas:No
Submit an online form to receive information from MaggieMoo's International.