Business Description

Fresh, high-quality specialty baked goods including over 100 varieties of muffins as well as scones, cinnamon swirls, cookies and streusel cakes. In addition, we offer a selection of gourmet coffee, teas, and fruit juices.

Franchisor Background

Year Established:  1979

Franchising Since:  1980

Operating Units:
Franchised Units:	85	94.4%
Company-Owned Units:	5	5.6%
Total Operating Units:	90	100.0%
Geographic Distribution: U.S.: 0 0% In 0 States Canada: 88 97.8% In 8 Canadian Provinces International: 2 2.2% In 0 Foreign Countries   Total: 90 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. British Columbia	13
2. Ontario	43
3. Pennsylvania	26

Registered in Following Registration States: Alberta

Financial Requirements

Investment:
Minimum Net Worth:	$200K
Cash Investment:	$40-60K+
Total Investment:	$160K
Average Total Investment:	$160K
Fees:
Initial Franchise Fee:	$25K
Average Franchise Fee:	$25K
On-Going Royalty:	7%
Average Royalty:	7%
Advertising Fee:	1%

Average Number of Employees: 2-3 Full-time, 4-7 Part-time

Space Needs (in square footage): 300

Preferred Sites: Storefront, Strip Center, Regional Mall

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	5
General Business Experience:	4
Specific Industry Experience:	3
Formal Education:	3
Psychological Profile:	4
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	Yes
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	35
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	At Additional Cost
800 Telephone Hotline:	Not Applicable
Training:
1. Toronto, ON	4 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 10 U.S.: No Canada: Yes, All Canada Overseas: Yes, Asia, Eastern Europe, Middle East, South America	Request Franchisor Info   Submit an online form to receive information from Mmmarvellous Mmmuffins (Canada).