Business Description

Retail outlets selling Italian Ices and a special blend of homemade ice cream made right on the premises. Also offering walk-in, year- round operations.

Franchisor Background

Year Established:  1925

Franchising Since:  2002

Operating Units:
Franchised Units:	1	25%
Company-Owned Units:	3	75%
Total Operating Units:	4	100.0%
Geographic Distribution: U.S.: 4 100% In 2 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 4 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Pennsylvania	2

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$100K
Cash Investment:	$20K
Total Investment:	$75-150K
Average Total Investment:	$132K
Fees:
Initial Franchise Fee:	$20K Min.
Average Franchise Fee:	$20K
On-Going Royalty:	0%, 1st 5 Stores
Average Royalty:	5%
Advertising Fee:	0%

Average Number of Employees: 2 Full-time, 6 Part-time

Space Needs (in square footage): 500-1,000

Preferred Sites: Free-standing Building, Storefront, Strip Center, Regional Mall

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	5
General Business Experience:	2
Specific Industry Experience:	2
Formal Education:	3
Psychological Profile:	5
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	Yes
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	8
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Not Applicable
Regional or National Meetings:	Not Applicable
800 Telephone Hotline:	Included in Fees
Training:
1. Location	40 Hours
Expansion Plans
Projected New Units Over Next 12 months: 5-10 U.S.: Yes, All United States Canada: No Overseas: No	Request Franchisor Info   Submit an online form to receive information from Morrone's Treat Centers.