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MotoPhoto
4444 Lake Center Dr.
Dayton, OH 45426-3868
      Top100

Submit an online form to receive information from MotoPhoto.
Business Description

MOTOPHOTO is a crisp, up-scale, "clicks and mortar" specialty retailer in the exploding digital photography and digital portrait studio marketplaces. Consumers and Prosumers experience the MOTOPHOTO difference through precisely blending the versatility of digital products and services with the convenience of in-store, kiosk, or on-line interactions. Nearly a quarter century of franchising experience translates to superior franchisee training and exceptional ongoing business support.

Franchisor Background

Year Established:  1981

Franchising Since:  1982

Operating Units:

Franchised Units:

147

98%
Company-Owned Units:32%
 
Total Operating Units:
150
100.0%
 
Geographic Distribution:
U.S.:12281.3%In 19 States
Canada:2818.7%In 1 Canadian Provinces
International:00%In 0 Foreign Countries
 
Total:
150
100.0%
 
 
North America:
States/Provinces with the largest number of operating units:
DensityUnits
1. New Jersey24
2. Oklahoma9
3. Virginia12

Registered in Following Registration States: California, Illinois, Maryland, Michigan, New York, Virginia

Financial Requirements

Investment:
Minimum Net Worth: $250K
Cash Investment:$40-60K
Total Investment:$225-275K
Average Total Investment:$250K
 
Fees:
Initial Franchise Fee:$35K
Average Franchise Fee:$35K
On-Going Royalty:6%
Average Royalty:6%
Advertising Fee:0.5%
 
Average Number of Employees: 3 Full-time, 3 Part-time

Space Needs (in square footage): 1,200-1,400

Preferred Sites: Strip Center

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
 
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:4
General Business Experience:4
Specific Industry Experience:1
Formal Education:2
Psychological Profile:4
Personal Interview(s):4
 
Terms of Contract
 
Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?No
 
Support and Training
 
International Franchise Association:Yes
Canadian Franchise Association:Yes
Franchisee Association/Member:No
Size of Corporate Staff: 9
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Indirect
 
Marketing Support:
Co-Op Advertising:Yes
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 
On-Going Support:
Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Not Applicable
Franchisee Newsletter:Not Applicable
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Included in Fees
 
Training:
1. Franchisee's Store1 Week
2. Regional Training Center3-5 Days
3. Dayton, OH9 Days
 
Expansion Plans
 
Projected New Units Over Next 12 months: 10

U.S.:

Yes, Florida only
Canada:Yes, ON
Overseas:No
Submit an online form to receive information from MotoPhoto.