Business Description

RSVP Publications is a direct mail advertising company that designs beautiful 4-color postcards that attract attention and generate high quality sales leads for some of the best businesses in each local market. We mail only to the most affluent homes in each local market. RSVP is simple, straight sales - you sell the clients we do the rest! Client renewal rates are as high as 80 percent.

Franchisor Background

Year Established:  1985

Franchising Since:  1997

Operating Units:
Franchised Units:	125	100%
Company-Owned Units:	0	0%
Total Operating Units:	125	100.0%
Geographic Distribution: U.S.: 124 99.2% In 42 States Canada: 1 0.8% In 1 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 125 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. California	22
2. Florida	14
3. Ohio	6

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$50K
Cash Investment:	$15-60K
Total Investment:	$30-120K
Average Total Investment:	$60K
Fees:
Initial Franchise Fee:	$15-60K
Average Franchise Fee:	$30K
On-Going Royalty:	7%
Average Royalty:	7%
Advertising Fee:	0%

Average Number of Employees: 1 Full-time, 0 Part-time

Space Needs (in square footage):

Preferred Sites: Home-based

Other Sites: small office

Encourage Conversions? Not Applicable

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	4
Specific Industry Experience:	3
Formal Education:	2
Psychological Profile:	2
Personal Interview(s):	2
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	Yes
Franchisee Association/Member:	No
Size of Corporate Staff:	10
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Not Applicable
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	Yes
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	Brochures, Emails
Additional Services:	Press Releases, Sales Strategies
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	At Additional Cost
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Not Applicable
Field Training:	Included in Fees
Initial Store Opening:	Not Applicable
Inventory Control:	Not Applicable
Franchisee Newsletter:	Not Applicable
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	At Additional Cost
Training:
1. RSVP Corporate HQ - Tampa, FL	7 days
Expansion Plans
Projected New Units Over Next 12 months: 8 U.S.: Yes, AL,AK,AR,FL,GA,IA,IL,IN,KS,LA,MN,MA,MI,MO,NJ,NY,PA Canada: Yes, All Canada Overseas: No	Request Franchisor Info   Submit an online form to receive information from RSVP Publications.