Business Description

SLUMBERLAND is a home furnishings specialty retailer, featuring name-brand mattresses, sleep sofas, reclining chairs, sofas and chairs, daybeds and related bedroom furniture. SLUMBERLAND is a market-driven retailer that outpaces national averages in sales/SF and gross margins.

Franchisor Background

Year Established:  1967

Franchising Since:  1978

Operating Units:
Franchised Units:	44	59.5%
Company-Owned Units:	30	40.5%
Total Operating Units:	74	100.0%
Geographic Distribution: U.S.: 74 100% In 7 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 74 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Iowa	12
2. Minnesota	33
3. South Dakota	8

Registered in Following Registration States: Illinois, Minnesota, North Dakota, South Dakota, Wisconsin

Financial Requirements

Investment:
Minimum Net Worth:	$
Cash Investment:	$
Total Investment:	$100-400K
Average Total Investment:	$250K
Fees:
Initial Franchise Fee:	$12.5K
Average Franchise Fee:	$12K
On-Going Royalty:	3%
Average Royalty:	3%
Advertising Fee:	2%

Average Number of Employees: 4 Full-time, 2 Part-time

Space Needs (in square footage): 15,000

Preferred Sites: Free-standing Building, Strip Center

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	N/A
General Business Experience:	N/A
Specific Industry Experience:	N/A
Formal Education:	N/A
Psychological Profile:	N/A
Personal Interview(s):	N/A
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	N/A
Site Selection Assistance?	No
Lease Negotiation Assistance?	Yes
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	At Additional Cost
Field Training:	At Additional Cost
Initial Store Opening:	Not Applicable
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	At Additional Cost
Training:
1. Headquarters	3 Days
2. On-Site	2 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 8 U.S.: Yes, Central Midwest Canada: No Overseas: No	Request Franchisor Info   Submit an online form to receive information from Slumberland International.