Business Description

World leader in sales of heraldic materials. Coats of arms, surname histories, first name histories, Scottish clan badges and histories, Irish Sept histories and coats of arms. Regularly updated software. Completely user friendly and fully supported.

Franchisor Background

Year Established:  1991

Franchising Since:  1991

Operating Units:
Franchised Units:	219	100%
Company-Owned Units:	0	0%
Total Operating Units:	219	100.0%
Geographic Distribution: U.S.: 78 35.6% In 30 States Canada: 57 26% In 9 Canadian Provinces International: 84 38.4% In 0 Foreign Countries   Total: 219 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Florida	7
2. Quebec	13
3. Texas	7

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$0K
Cash Investment:	$5-10K
Total Investment:	$10-30K
Average Total Investment:	$20K
Fees:
Initial Franchise Fee:	$5K
Average Franchise Fee:	$5K
On-Going Royalty:	Varies
Average Royalty:	-1%
Advertising Fee:	0%

Average Number of Employees: 1 Full-time, 1 Part-time

Space Needs (in square footage): 50-100

Preferred Sites: Free-standing Building, Storefront, Strip Center, Home-based

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	4
Specific Industry Experience:	2
Formal Education:	1
Psychological Profile:	1
Personal Interview(s):	4
Terms of Contract
Term of Initial Contract:	Indef. Year(s)
Term of Renewal Period:	Year(s)
Passive Ownership:	Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	20
Site Selection Assistance?	Not Applicable
Lease Negotiation Assistance?	Not Applicable
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Not Applicable
Field Training:	Not Applicable
Initial Store Opening:	Not Applicable
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Not Applicable
800 Telephone Hotline:	Included in Fees
Training:
1. On-Line Support	On-Going
2. Telephone Support	On-Going
Expansion Plans
Projected New Units Over Next 12 months: 25 U.S.: Yes, All United States Canada: Yes, All Canada Overseas: Yes, All Countries	Request Franchisor Info   Submit an online form to receive information from Swyrich Corporation/Hall Of Names.