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Wireless Toyz
28470 W. Thirteen Mile Rd., Ste. 300
Farmington Hills, MI 48334


Submit an online form to receive information from Wireless Toyz.
Business Description

Wireless Toyz offers a one-stop location for all of the consumer's wireless needs -- the leading National Cellular Phone Carriers -- Amp'd, Cingular, Disney Mobile, Helio, NexTel, Sprint, Verizon, T-Mobile; Direct TV & Dish Network Satellite TV; and Sirius Satellite Radio.

Franchisor Background

Year Established:  1995

Franchising Since:  2001

Operating Units:

Franchised Units:

154

89%
Company-Owned Units:1911%
 
Total Operating Units:
173
100.0%
 
Geographic Distribution:
U.S.:173100%In 22 States
Canada:00%In 0 Canadian Provinces
International:00%In 0 Foreign Countries
 
Total:
173
100.0%
 
 
North America:
States/Provinces with the largest number of operating units:
DensityUnits
1. California29
2. Michigan47
3. Texas25

Registered in Following Registration States: California, Florida, Illinois, Indiana, Maryland, Michigan, North Dakota, Virginia, Washington, Wisconsin

Financial Requirements

Investment:
Minimum Net Worth: $100K
Cash Investment:$50K
Total Investment:$209-632K
Average Total Investment:$250K
 
Fees:
Initial Franchise Fee:$30K
Average Franchise Fee:$30K
On-Going Royalty:13%/Commission only
Average Royalty:13%
Advertising Fee:$5,000 monthly
 
Average Number of Employees: 2 Full-time, 2 Part-time

Space Needs (in square footage): 1,200

Preferred Sites: Free-standing Building, Strip Center

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: Yes

Franchisee Qualifications
 
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:4
General Business Experience:5
Specific Industry Experience:2
Formal Education:1
Psychological Profile:3
Personal Interview(s):5
 
Terms of Contract
 
Term of Initial Contract:10 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes
 
Support and Training
 
International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff: 60
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Indirect
 
Marketing Support:
Co-Op Advertising:Yes
National Advertising:Yes
Regional Advertising:Yes
Local Advertising:Yes
Marketing Materials:Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services:Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:None Specified
 
On-Going Support:
Central Data Processing:Included in Fees
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 
Training:
1. Michigan Office and in Local Store2-3 Weeks plus
2. On-Site3 Days
 
Expansion Plans
 
Projected New Units Over Next 12 months: 75

U.S.:

Yes, All United States
Canada:No
Overseas:No
Submit an online form to receive information from Wireless Toyz.