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World Class Athlete
 

WORLD CLASS ATHLETE offers a unique, specialty sporting goods concept. Product mix concentrates on athletic footwear, running, tennis and swimwear. Emphasis on race sponsorship, training programs and custom fitting. All major lines of footwear, accessories, warm-up suits and bags. Custom re-soling at Company-owned distribution centers. Founded by world class athlete Jeff Bond.

Franchisor Background

Year Established:

  1976

Franchising Since:

  1977

Operating Units:

Franchised Units:42 77.8%  
Company-Owned Units:12 22.2%  
 ______ _____  
Total Operating Units:54 100%  
 

Geographic Distribution:

U.S.:41 75.9% In 15 States
Canada:9 16.7% In 2 Canadian Provinces
International:4 7.4% In 0 Foreign Countries
 ______ _____  
Total:54 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. California25
2. Washington8
3. Kentucky7

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Michigan, Minnesota, New York, Oregon, Washington, Wisconsin, Alberta

Financial Requirements

Investment:

Minimum Net Worth:$250K
Cash Investment:$90K
Total Investment:$150K
Average Total Investment:$150K
 

Fees:

Initial Franchise Fee:$22K
Average Franchise Fee:$22K
On-Going Royalty:6%
Average Royalty:6%
Advertising Fee:2%

Average Number of Employees:

   2 Full-time, 4 Part-time

Space Needs (in square footage):

   N/A

Preferred Sites:

   Free-standing Building, Strip Center, Regional Mall

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:No
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:12
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Direct
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:At Additional Cost
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:At Additional Cost
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Not Applicable
800 Telephone Hotline:Included in Fees
 

Training:

1. Headquarters3 Weeks
2. On-Site2 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:3
General Business Experience:5
Specific Industry Experience:4
Formal Education:2
Psychological Profile:3
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:15 Year(s)
Term of Renewal Period:15 Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?Yes
Franchisees Allowed to Expand Within Territory?No

Expansion Plans

Projected New Units Over Next 12 months:

   14
U.S.:Yes, All United States
Canada:Yes, All Canada
Overseas:Yes, Europe, U.K., Australia, New Zealand
 
 
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