Nearly
a million people join fitness clubs each year, with membership totaling 41.3
million people nationwide. The fitness market is growing rapidly as more people
commit to an active lifestyle, and much of that growth is in the 24-hour, co-ed
market as people look for the most convenient, affordable health and fitness
solutions.
As
the world's largest and fastest growing 24-hour, co-ed fitness franchise,
Anytime Fitness has moved to the front of its class in six short years, earning
industry accolades from Entrepreneur magazine, The National Minority Franchising Initiative
and Franchise Times. Anytime Fitness’
unique business model offers an affordable solution to the 24-hour staffing
problem; by using state-of-the-art proprietary software, security, and
surveillance technology, Anytime Fitness clubs can be open and safe for
customers even when they are not staffed.
Investment
Required
The
fee for an Anytime Fitness franchise is $17,999, and the fee for an Anytime
Fitness Express franchise is $10,999, with a reduction for conversions,
veterans and current franchisees.
Anytime
Fitness provides the following range of investments required to open your
initial franchise. The range assumes that all items are paid for in cash. To
the extent that you choose to finance any of these expense items, your
front-end investment could be substantially reduced.
On-going
Expenses
Anytime
Fitness franchisees pay royalty fees of $419 per month, a general advertising
fee equal to the greater of $150 per month or 1% of monthly revenues and in
eight states, a local marketing fund contribution equal to the greater of $150
per month or 1% of monthly revenues. Additional fees payable by the franchisee
include monthly website and software fees.
What You Get—Training
and Support
Franchisees
receive one week of comprehensive classroom training at the Anytime Fitness
headquarters in Hasting, MN. During training, franchisees receive thorough
instruction in the Anytime Franchise concept, and on topics ranging from member
retention to sales and marketing.After
initial training, Anytime Fitness franchisees have access to numerous lines of
ongoing training and support, including regional workshops, advanced managerial
sessions and an online operations manual tailored to specific phases of the franchise’s
business.
Anytime
Fitness also provides assistance with site selection and lease negotiation, and
a complete consultation process for all aspects of club layout, design and
construction. Franchisees have the option of using Anytime Fitness’ professionally developed marketing materials
and business supplies, designed to heighten national branding and marketing
efforts.
