Century 21 Real Estate is committed to The Gold Standard of service by understanding the personal goals and needs of home buyers and sellers.
Century 21 Real Estate LLC has a global reach, with offices in 66 countries and territories worldwide. With more than 120,000 sales professionals in approximately 7,700 offices worldwide, the Century 21 Real Estate system is the world’s largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for its members.
For over 35 years, our family of independently owned and operated companies have been committed to understanding the individual needs of homebuyers and sellers. The Century 21 Real Estate brand continues to exceed the expectations of real estate brokers, agents, sellers and homebuyers around the globe.
Investment Required The fee for a Century 21 Real Estate franchise is $25,000.
On-Going Expenses CENTURY 21 franchisees pay a royalty fee equal to 6% of gross income, with a minimum of $562 per month and a maximum of $1,300 per month, and national advertising fund fees equal to 2% of monthly gross income. Additional fees include varying broker’s council fees and an International Management Academy fee of $1,800.
Education, Professional Development and Support The Century 21 Real Estate System provides new franchisees with the following: live and self-paced web-based classes through the award‐winning CENTURY 21 Learning System, direct instruction and guidance from a local broker, affordable beginning and advanced courses to further develop field knowledge, software to manage daily operations, and financial and marketing tools such as the CENTURY 21 Learning System Virtual Solution Series, which provides PowerPoint tutorials and digital photography guidance. Additional valuable services include networking events where franchisees interact with and learn from colleagues.
With one of the most recognized names in the real estate industry, the Century 21 Real Estate System is dedicated to maintaining the strength of its brand name through national advertising, print and online marketing campaigns. Franchisees benefit from personalized advertising materials and programs targeting different demographics including specialty and emerging markets (new construction, mature moves, first‐time homeowners, luxury, commercial, and more). Additionally, to help System members maintain their relationships with customers, programs such as the Quality Service Survey, Preferred Client Club and CENTURY 21 Connections were established.
Territory The Century 21 Real Estate System grants protected territories with a quarter-mile radius. Franchisees are not prohibited from seeking listings or buyers in any area.