Choice Hotels^® is one of the largest and most successful hotel franchisors in the world, boasting more than 65 years of experience in developing brands and hotel services. Today, Choice Hotels International^® franchises more than 5,800 hotels in more than 30 countries and territories.  Choice Hotels locations run the gamut from select-service upscale to economy hotels, from mid-market to extended-stay hotels.  The Choice Hotels family includes the well-known brands Comfort Inn^®, Comfort Suites^®, Quality^®, Sleep Inn^®, Clarion^®, Cambria Suites^®, MainStay Suites^®, Suburban Extended Stay^®, Econo Lodge^®, Rodeway Inn^®, and the new hotel membership program for independent hotels, Ascend Collection^®. Each brand is value-engineered to be as cost-efficient as possible.

Choice Hotels is committed to business and leisure travelers by offering high-standard accommodations at an affordable price. Choice Hotels provides its owners with resources, training programs and property systems to help maximize efficiency and potential for return on investment. With an Emerging Markets Department dedicated to supporting first-time hotel owners, Choice Hotels provides exceptional franchisee training programs and, most importantly, a reservation system that delivered $2 billion system wide in gross room reservations in 2008. 

Investment Required

The minimum fee for a Choice Hotels franchise ranges from $10,000 to $60,000, depending on the brand, with additional per room fees for excess rooms. Choice Hotels offers financing for up to half of the franchisee fee for qualifying franchisees and offers financing as part of incentive programs for minorities.

Choice Hotels provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.

On-going Expenses

Choice Hotels franchisees pay royalty fees ranging from 4-5.65% of monthly gross room rates, except for Rodeway Inn^® franchisees, who pay a flat royalty rate of $31 per room with a $20,000 annual minimum.  The franchisee also pays a system fee ranging from 2.5-4% of monthly gross room rates ($19 per room, $15,000 annual minimum for Rodeway Inn^®) and most concepts pay an annual marketing co-operative fee ranging from $400 - $2,400.  Other fees payable by the franchisee include travel agent and affiliate program commissions, monthly technology services and data communications fees and various annual meeting and convention fees.

What You Get—Training and Support
Choice Hotels provides an array of extensive training programs for the franchisee, hotel manager and staff.  Initial training takes place at The Learning Center, Choice Hotels corporate training facility in Silver Spring, MD.  Training provided by Choice Hotels includes an intense, five-day program covering managerial essentials, from front desk management to sales and marketing.  Choice Hotels also provides regional training days where professional trainers help hotel staff learn the basics of customer service, housekeeping, maintenance, management and hotel sales.

Field support is available, with local field service staff available to help franchisees through every step of design and construction, opening and training.  After the hotel is open, a franchise services staff will provide support in the areas of operations, sales and marketing and inventory.  Other ongoing support includes a centralized help desk, industry-leading property management systems, access to an extensive company intranet of resources, full-service purchasing assistance and ongoing meetings, training events and seminars.

Territory

Choice Hotels grants exclusive territories for Ascend Collection^® Hotels, and grants exclusive territories under limited circumstances only for all other brands.