If
you look around, you can’t help but notice that embroidery is everywhere. With
this in mind, it’s no wonder that embroidery is a $45 billion industry and, consequently,
that any embroidery business is likely to have an endless customer list that
includes every segment of the business world – retail service, professional,
athletic and corporate. This argument alone provides ample support for becoming
an EmbroidMe franchisee.
“Casually
dressing the world,” EmbroidMe has combined the embroidery business and
advertising specialty business into a one-stop full service showroom. EmbroidMe
features high quality apparel and accessories from some of the biggest names in
the industry: Lee, Fruit of the Loom, Hanes, Outerbanks and Champion. In 2008,
EmbroidMe was named the number one franchise organization in the screenprinting
and embroidery category in Entrepreneur
magazine’s annual Franchise 500 list for the seventh consecutive year. With
over 350 locations in 11 countries, EmbroidMe is easily the leader in the
growing embroidery industry.
Operating Units
12/31/2005
12/31/2006
12/31/2008
Franchised
324
356
360
% Change
--
9.9%
1.1%
Company-Owned
0
0
0
% Change
--
0.0%
0.0%
Total
324
356
360
% Change
--
9.9%
1.1%
Franchised as % of
Total
100.00%
100.00%
100.00%
Investment
Required
The
fee for an EmbroidMe franchise is $42,500, or $22,500 if buying a conversion or
an additional unit.
EmbroidMe
provides the following range of investments required to open your initial
franchise. The equipment package can be leased as arranged by EmbroidMe. The
range assumes that all items are paid for in cash. To the extent that you
choose to finance any of these expense items, your front-end investment could
be substantially reduced.
Item
Established Low
Range
Established High
Range
Franchise
Fee
$42,500
$42,500
Training
Expenses
$210
$490
Equipment
Deposit and Processing Fee (if leased)
$6,500
$6,500
Equipment
Package (if purchased outright)
$144,839
$144,839
Yellow
Page Advertisement (6 months)
$300
$1,500
Insurance
$750
$2,000
Security
and Utility Deposits and Licenses
$500
$3,000
Initial
Supplies
$500
$1,500
Additional
Funds (0-6 months)
$35,000
$55,000
Total
Investment (if leasing equipment)
$86,260
$112,490
Total
Investment (if purchasing equipment)
$224,599
$250,829
On-going
Expenses
EmbroidMe
franchisees pay a royalty fee equal to 6% of gross revenue, a marketing fee
equal to 1% of gross revenue, a monthly software maintenance fee equal to $50,
and an annual website hosting and maintenance fee equal to $1400.
What You Get—Training
and Support
Franchisees
receive two weeks of classroom training at the EmbroidMe West Palm Beach, FL
headquarters (airfare, lodging, ground transportation and lunches are
included). During training, franchisees are taught about every facet of
operating a successful business, from bookkeeping to marketing strategies and
business management. Specifically, franchisees are taught how to operate EmbroidMe
state-of-the-art computer technology and embroidery equipment and are given the
opportunity to network and build relationships with other EmbroidMe
franchisees.
EmbroidMe
provides on-the-job technical and marketing assistance; franchisees are guided
throughout the set-up process by professional marketing representatives, who
teach franchisees how to promote their businesses and attract customers. EmbroidMe
franchisees receive ongoing support through the company website, a toll-free
support number, and a quarterly newsletter that includes news of industry
trends, helpful advice on merchandising and marketing and updates on new
products.
