Now
one of the most prominent and comprehensive full-service interior decorating
companies in the world, INTERIORS by Decorating Den started primarily as a
custom window treatment company 40 years ago. The INTERIORS system has grown to
over 500 franchise partners and decorators worldwide. INTERIORS by Decorating
Den represents over 100 quality brand name manufacturers, boasts more than $60
million in buying power and provides customers with interior decorators who
love what they do and who are focused on the individual lifestyles, budgets and
needs of their clients.
Recently
recognized as the leader in its field by Entrepreneur
magazine, INTERIORS was rated number one in the Decorating category. The
company continues to evolve, constantly refining marketing and advertising
programs, owner training and technology resources to meet the needs of its
broad customer base and franchisees.
Operating Units
12/31/2005
12/31/2006
12/31/2007
Franchised
437
473
450
% Change
--
8.2%
-4.7%
Company-Owned
0
0
0
% Change
--
0.0%
0.0%
Total
437
473
450
% Change
--
8.2%
-4.7%
Franchised as % of
Total
100.00%
100.00%
100.00%
Investment
Required
The
fee for an INTERIORS by Decorating Den franchise is $29,900.
INTERIORS
by Decorating Den provides the following range of investments required to open
your initial franchise. The range assumes that all items are paid for in cash.
To the extent that you choose to finance any of these expense items, your
front-end investment could be substantially reduced.
Item
Established Low
Range
Established High
Range
Franchise
Fee
$29,900
$29,900
Furniture,
Fixtures and Equipment
$3,600
$4,050
Opening
Inventory of Business Materials
$500
$750
Advertising
and Grand Opening Event
$4,500
$6,000
Comprehensive
General Liability and Vehicle Insurance
$451
$1,484
Additional
Funds (3 months)
$6,400
$12,000
Total
Investment
$45,351
$54,184
On-going
Expenses
INTERIORS
by Decorating Den franchisees pay service fees ranging from 7-9% of gross
sales, a national marketing fund contribution equal to the maximum of 4% of
gross sales or $100 monthly and yearly expenses on samples ranging from $1,200
to $2,500.
What You Get—Training
and Support
Initial
and ongoing training forms the foundation of the INTERIORS by Decorating Den
system, and covers design principles, product knowledge, sales, marketing and
business management. Franchisees first undergo a 45-day home study preparation
program, followed by a comprehensive 2-week classroom training session at
corporate headquarters in Maryland. Training continues with 12 modules of
weekly sessions focusing on key aspects of the business.
Following
initial training, INTERIORS by Decorating Den supports franchisees with an
extensive preferred supplier network and an outstanding marketing program
including professionally created print mailers and TV and radio ads. The
company’s strong public relations network has generated thousands of articles,
major magazine features and TV segments featuring franchisee decorators and
“Dream Rooms.” INTERIORS by Decorating Den’s intranet system, DecoNet, streamlines business functions,
enhances communications among franchisees and provides sophisticated customer
management and sales reporting.
Territory
INTERIORS
by Decorating Den grants territories with exclusive promotional and
developmental rights comprising a minimum of one zip code.
