Established
by The Dwyer Group in 1996, Mr. Appliance has more than 150 franchises in the
United States and Canada, providing specialized service and for all brands of
major household appliances. Mr. Appliance leads the service industry with global brand recognition,
excellent training, national marketing, on-going support, technological
resources and the most comprehensive business systems around. Franchisees
benefit from the systems and peer network established by The Dwyer Group
family of brands, which includes Rainbow International, Mr.
Rooter, Aire Serv Heating & Air Conditioning, Mr. Electric, Mr. Appliance, andGlass Doctor.
The
first franchise company of its kind, Mr. Appliance targets
the high-demand appliance repair industry. Leaning toward higher-end, upscale
home appliances, Mr. Appliance is a great path for a true entrepreneur into the
2.7 billion dollar industry. Mr. Appliance franchisees may offer commercial
repair services as well, if desired. A franchisee can start from home and move
into a small mixed-use office/warehouse location as the business grows in size
and employees. Entrepreneur
magazine has featured Mr. Appliance in its Franchise
500 for the past 9 years, ranking them #1 in their category in 2007. Mr.
Appliance gives franchisees the tools and benefits to reach financial and
personal goals while maintaining a commitment to integrity and finding a better
quality of life.
Operating Units
12/31/2006
12/31/2007
12/31/2008
Franchised
94
125
138
% Change
19.0%
33.0%
10.4%
Company-Owned
0
0
0
% Change
0.0%
0.0%
0.0%
Total
94
125
138
% Change
19.0%
33.0%
10.4%
Franchised as % of
Total
100.00%
100.00%
100.00%
Investment
Required
The
fee for a Mr. Appliance franchise is a minimum of $23,599 ($22,000 initial fee
+ $1,599 software fee) plus $220 per 1,000 population for additional territory.
Mr. Appliance offers financing for qualifying franchisees.
Mr.
Appliance provides the following range of investments required to open your
initial franchise. The range assumes that all items are paid for in cash. To
the extent that you choose to finance any of these expense items, your
front-end investment could be substantially reduced.
Item
Established Low
Range
Established High
Range
Franchise
Fee
$22,000
$22,000 + $220 per
1,000 additional population over minimum
Vehicle
$2,250
$29,220
Equipment,
Supplies and Inventory
$5,000
$10,000
Insurance
$1,000
$2,000
Advertising
and Promotional
$2,200
$6,000
Training,
Travel, Lodging and Food
$1,500
$4,000
Deposits,
Permits and Licenses
$0
$1,000
Professional
Fees
$0
$5,000
Additional
Funds (3 months)
$6,000
$12,000
Total
Investment (does not include real estate costs)
$39,950
$91,200 + any
additional franchise fee costs
On-going
Expenses
Mr.
Appliance franchisees pay a license fee ranging from 4-7% of gross sales (except
on special rates) and MAP fees equal to 2% of gross sales (except on special
rates). Minimum fees apply to the license fee and MAP fees.Additional fees payable by the franchisee
include software maintenance and support fees and annual convention fees.
What You Get—Training
and Support
Mr. Appliance provides a set
of proven, result-producing methods for running and promoting a business. New
franchise owners attend five days of training at Mr. Appliance
headquarters, where they gain skills in the latest technology, best business
practices, marketing strategies and customer service techniques. Several
conferences and regional training meetings are offered for franchisees to receive
continuing education and the latest training from the corporate staff and
fellow franchisees.
Franchise owners also profit from ZWare
Mobile, a new service call automation system. ZWare Mobile was developed by the
parent company of Mr.
Appliance,
The Dwyer Group. It works in conjunction with ZWare, a proprietary software
package for companies of The Dwyer Group, and is designed to connect its
thousands of franchise owners, employees and repair technicians. The ZWare
Mobile system integrates every process of the service call into a Windows
Mobile-based phone, maximizing efficiency by eliminating the need for redundant
paperwork.
Mr. Appliance provides professionally
prepared advertising and integrated marketing support, along with pricing and
operational programs and materials, giving franchisees the benefits of a
national image while reaching their local market. Franchise Consultants visit
franchisee locations to help both office and field personnel with continual
polishing of relationship building and business skills.
Territory
Mr.
Appliance grants territories with certain exclusive rights, ranging in
population from 100,000 to 2,000,000+.
