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Tasti D-Lite
 

More than a hundred years after frozen dessert was invented, somebody finally got it right. In 1987, the first official Tasti D-Lite serving swirled into history, and an unprecedented phenomenon came to be. With Tasti D-Lite, shape-conscious customers can enjoy a dessert with fewer calories and less fat. Today, Tasti D-Lite serves its creamy delicious, dairy dessert in more than 100 flavors to thousands of devoted customers every day.

 

Tasti D-Lite has grown mostly by word of mouth in response to a large customer base of raving fans who line up day and night to get their Tasti. Thanks to unsolicited national exposure on highly rated televisions shows such as Sex and the City and The Apprentice, interest in Tasti D-Lite has grown from coast to coast and around the world.  Tasti D-Lite is a great choice for people who want to enjoy a healthy and active lifestyle, without missing out on treats.  With overall spending on reduced fat and calorie products expected to top $54 billion in 2009, Tasti D-Lite also makes for a lucrative franchise opportunity. 

 

Investment Required

The fee for a Tasti D-Lite franchise is $30,000 with discounts available for purchasing additional franchises.  Area Developer Agreements are also available.

 

Tasti D-Lite provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.

 



On-going Expenses

Tasti D-Lite franchisees pay a royalty fee equal to 5% of gross sales and national marketing fund contribution equal to 2% of gross sales.  Other costs include a POS

webportal fee of $480 per year.

 

What You Get—Training and Support

Tasti D-Lite will provide assistance with site-selection, building design and décor.  A ten-day initial training program will be provided for the franchisee and a key employee at corporate headquarters in Franklin, TN and at a designated Tasti D-Lite learning center.  Training will cover the following areas: sanitation, operation of machinery and equipment, storage, product mixing and handling, hiring practices, financial management/accounting, POS use and marketing. Assistance will also be provided with software management systems, advertisements, furniture and fixtures, soft serve equipment, office equipment and software, branding materials, frozen dessert supplies, assessment tests and product inventory.

 

Additionally, Tasti D-Lite will provide ongoing support with advertising, maintain a website and provide access to the Tasti D-Lite Hosted Webportal, which allows remote access to POS related data including consolidated reporting and system management.

 

Territory

Tasti D-Lite grants protected territories.

 

 
 
 
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