Founded
by two school friends seeking to build a better mattress company, Verlo
Mattress Factory Stores’ philosophy was simple: to offer handcrafted,
customized mattresses while emphasizing quality and customer service.
Celebrating its 50th anniversary in 2008, Verlo Mattress now has
more than 50 locations worldwide, but its original philosophy remains
steadfast.
Verlo
Mattress has developed a winning franchise model, making it the leader in the
fast-growing retail sleep speciality market. Top-quality products, proven
operating systems and a strong brand identity set Verlo Mattress apart in this thriving
$8 billion-a-year industry.
Operating Units
12/31/2006
12/31/2007
12/31/2008
Franchised
60
61
54
% Change
--
1.7%
-11.5%
Company-Owned
0
0
0
% Change
--
0.0%
0.0%
Total
60
61
54
% Change
--
1.7%
-11.5%
Franchised as % of Total
100.00%
100.00%
100.00%
Investment
Required
The
fee for a Verlo Mattress franchise is $50,000.
Verlo
Mattress provides the following range of investments required to open your
initial license. The range assumes that all items are paid for in cash. To the
extent that you choose to finance any of these expense items, your front-end
investment could be substantially reduced.
Item
Established Low Range
Established High Range
Franchise Fee
$50,000
$50,000
Training
Expenses
$1,000
$4,000
Initial
Inventory and Equipment
$130,000
$138,000
Leasehold
Improvements
$15,000
$25,000
Prepaid Rent and
Security Deposits
$10,500
$37,600
Delivery Truck
$3,000
$5,000
Prepaid
Advertising
$10,000
$25,000
Additional Funds
(3 months)
$40,000
$60,000
Total Investment
$259,500
$344,600
On-going
Expenses
Verlo
Mattress franchisees pay royalty fees equal to 5% of monthly gross sales, local
marketing fund fees equal to $400 per month, local advertising fees equal to 6%
of annual gross sales and a technology fund fee equal to $190 per month.
What You
Get—Training and Support
Comprehensive
initial training takes place at Verlo University in Fort Atkinson, WI, and
covers sales, merchandising, production, store management, marketing and
advertising. Verlo Mattress provides additional on-the-job training at the
franchisee’s location. After store opening, Verlo Mattress continues to provide
comprehensive training for franchisees, managers and retail associates.
Verlo Mattress creates
a dedicated network of support for franchisees by providing meetings, research,
training, newsletters and location visits by trained staff members. In
addition, Verlo Mattress’ web portal allows data, communication, reports,
education and operational information to be shared electronically across the
franchise community.
Territory
Verlo
Mattress does not grant exclusive territories.
