FRANCHISE TIMES ANNUAL FRANCHISEE SURVEY, 1997, Franchise Times, 1997. pp. 80. $25.00. Item # 9.

This exhaustive survey is the result of a 4-page, 50+ question survey sent to thousands of franchisees in hundreds of franchise operations. It accurately profiles the average franchisee and his or her expectations in great detail: degree of satisfaction with his or her franchise, number of units, anticipated growth, purchasing and travel plans for the next 12 months, sources of financing, actual performance history, gross sales and pre-tax earnings, total household income, personal financial management, educations, etc. The answers to these questions are cross tabulated in 55 tables that provide the most accurate and unbiased survey of franchisees ever conducted. This is an exceptional wealth of information for anyone who needs accurate industry statistics.