Foliage Design Systems
Founded in 1971, Foliage Design is a national interior landscaping company that enhances businesses and commercial property environments with the beauty and benefits of plants. Foliage Design provides a full range of interiorscape professional services that include the design, installation, and maintenance of live plants and decorative planters. Non-permanent or easier care services including extensive artificial foliage, holiday decoration services, and short term rentals for special events. Customers have the advantage of getting all their plant care needs in one place, including self-watering and subirrigation systems, weekly plant care, quality control assurance, integrated pest management, and professional plant health management.
As America's first and number one interiorscape franchisor, Foliage Design Systems is dedicated to growth and expansion. Franchisees with or without interiorscape industry background are given the opportunity for immediate entry into the one billion dollar interiorscape marketplace. A Foliage Design franchise offers attractive, steady recurring revenue generated from monthly plant maintenance services.
| |
Operating Units |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
32 |
31 |
30 |
| | % Change | -- |
-3.1% |
-3.2% |
| | Company-Owned |
3 |
3 |
3 |
| | % Change | -- | 0.0% | 0.0% |
| | Total |
35 |
34 |
33 |
| | % Change | -- |
-2.9% |
-2.9% |
| | Franchised as % of Total |
91.4% |
91.2% |
90.9% |
Investment Required
The fee for a Foliage Design franchise is $20,000 for a population of 40,000, and is $15 higher for every additional 1,000 people in the population. Foliage Design also offers an area development agreement.
Foliage Design provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item | Established Low Range | Established High Range |
| |
Initial Franchise Fee |
$20,000 |
$20,000 |
| |
Equipment, Furniture and Fixtures |
$2,000 |
$5,000 |
| |
Cargo Van or Truck (3 Months) |
$1,500 |
$1,500 |
| |
Real Property |
$1,800 |
$3,600 |
| |
Leasehold Improvements; Construction Costs |
$2,500 |
$5,000 |
| |
Signage and Graphic |
$1,000 |
$1,500 |
| |
Opening Inventory & Marketing Materials |
$1,800 |
$2,500 |
| |
Expenses While Training |
$1,500 |
$2,000 |
| |
Insurance |
$1,500 |
$2,500 |
| |
Utility/Security Deposits |
$1,500 |
$2,500 |
| |
Professional Fees |
$2,500 |
$5,000 |
| |
Supplies |
$700 |
$1,100 |
| |
Miscellaneous Opening Costs |
$2,500 |
$5,000 |
| |
Additional Funds (3 Months) |
$3,600 |
$7,200 |
| |
Total Initial Investment |
$44,400 |
$64,400 |
Ongoing Expenses
Foliage Design franchisees pay a monthly royalty fee of 6% of gross revenue and a local advertising fee of 1% of gross revenues.
What You Get—Training and Support
Foliage Design systems prepares its franchisees for entry into the interiorscape industry with an extensive initial training class composed of up to 72 hours of classroom training in Foliage Design headquarters in Orlando, Florida and up to 32 hours of on-the-job training. Franchisees are given an operations manual and professional marketing materials for their Foliage Design business.
Ongoing support includes daily support via an 800 number, e-mail and fax, preferred vendor supply discounts, and national and regional account leads and referrals. Ongoing training and education after the initial training class is also provided via newsletters, regional and annual meetings.
Territory
Foliage Design grants exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2011 Edition of Bond’s Hottest New Franchises publication.
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