HOW TO REALLY CREATE A SUCCESSFUL MARKETING PLAN, Gumpert, Inc. Business Resources. 319 pp. $19.95. Item #13.

By examining the actual marketing plans of many "hot" companies, you'll learn practical steps for developing a winning plan, including the wisdom on how to: target the right market, stay current with competition, communicate with your market, develop and execute your budget, link your marketing plan to your business plan and maximize your marketing efforts. Real experienced-based advice.