HOW TO REALLY START YOUR OWN BUSINESS, Gumpert, Inc. Business Resources. 278 pp. $19.95. Item #14.

Takes you step-by-step through the launch process, exploring questions like: where do the best, most viable launch ideas come from, what kind of legal protection do entrepreneurs need, how to attract the best employees on start-up budgets and how to create cash flow projections that are on target. Packed with eye-opening detailed worksheets that allow you to assess launch ideas, evaluate market potential, determine needs, projections, financing. Includes worksheets/forms.