THE FRANCHISE KIT: A Nuts-and-Bolts Guide to Owning and Running a Franchise Business, Shivell and Banning, McGraw-Hill. 1995. 283 pp. $14.95. Item #7.

This book is unique in that it focuses on the practical, day-to-day operational problems incurred in actually managing a franchise. Areas covered include real world "do's" and "don'ts," the transition from corporate life, establishing and implementing management and reporting systems, developing sales and marketing programs, establishing purchasing and inventory control procedures, conflict resolution (between franchisees and franchisors) and franchisee recruiting.