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Industry
Focus: Coffee |
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"We
saw there was a high, around 80 percent failure
rate, among non-franchise coffee shops and a 90
percent success rate with franchise shops."
Ginny
Grace, a coffee franchisee |
Considering the current popularity of retail coffee
franchises, it's hard to believe that the industry was
only born about a decade ago -- it wasn't until the
mid-90s that the US and UK began to swap their cafes
and bars for coffee houses. Now, over 400 billion cups
of coffee are consumed each year.
Due
to the fast-paced nature of the industry, running a
coffee house can be, at least initially, hard and demanding;
however, franchisees will often find that a well-located,
quality coffee house will quickly allow them to take
a backseat just a few months after the initial start
up.
It's
important to remember that, while the franchisor will
be able to provide the necessary training needed, it
is the individual franchisee's ongoing responsibility
to make sure that customers are fully satisfied with
their surroundings, drink and meal.
When
it comes to retail coffee franchises, location is often
the key to success. Avoid
busy areas of cities, where there is likely to be a
dozen other coffee shops within stumbling distance.
Consider places where people need coffee and a place
to relax, such as near amenities and transport links
(such as train stations).
Noted
below of some of the more popular Coffee Franchises.
.
DBA
Name |
UFOC
|
The
Bad Ass Coffee Company |
2006 |
Barnie's
Coffee & Tea Company |
2006 |
Bella
Via |
2006 |
Brasil
Coffee House |
2005 |
Caffino |
2006 |
Caribou
Coffee |
2006 |
Coffee
Beanery, Ltd. |
2005 |
Cuppy's
Coffee & More |
2006 |
Cutters
Point Coffee |
2006 |
Daily
Grind |
2005 |
Dunn
Brothers Coffee |
2005 |
Dutch
Bros. |
2006 |
Forza
Coffee |
2006 |
Fox
Hollow Coffee |
2006 |
Gloria
Jean's Coffee |
2006 |
Greenberry's
Coffee & Tea Company |
2005 |
The
Human Bean Drive Thru |
2006 |
It's
A Grind Coffee House |
2006 |
JAVA-Ol'-O-GY
|
2005 |
Jo
to Go Coffee |
2006 |
Kelly's
Coffee & Fudge Factory |
2006 |
Peaberry
Coffee |
2005 |
Port
City Java |
2005 |
Saxbys
Coffee |
2005 |
Seattle's
Best Coffee |
2006 |
Seekers
Coffee House |
2005 |
Segafredo
Zanetti Espresso |
2006 |
Tully's
Coffee |
2006 |
Vieta
Coffee |
2006 |
*UFOCs
are available for purchase on UFOCs.com.
Feel free to familiarize yourself with the following
Coffee franchises featured on worldfranchising.com.
|
CONTACT:
Mr.
Harold J. Hill
Director
of Franchising
[email protected]
www.badasscoffee.com
166 W. 2700 South
Salt Lake City, UT 84115
Phone: (888) 422-3277,
(801) 463-1966
Fax: (801) 463-2606
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|
The Bad Ass Company is the premier destination
when you go to get yourself or a friend
some of the world's best coffee and to experience
the friendly aloha spirit while immersed
in a unique, exciting, inviting Hawaiian
atmosphere.
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OPERATING
UNITS |
Franchised
Units: |
36 |
Company-Owned
Units: |
1 |
Total
Operating Units: |
37 |
|
GEOGRAPHIC
DISTRIBUTION |
US: |
33 |
In
1 States |
Canada: |
4 |
In
NR Provinces |
International: |
0 |
In
0 Countries |
|
INVESTMENT |
Minimum
Net Worth: |
$500K |
Cash
Investment: |
$50K |
Total
Investment: |
$150-200K |
|
FEES |
Initial
Franchise Fee: |
$20K |
On-Going
Royalty: |
6% |
Advertising
Fee: |
2% |
|
SPACE
NEEDS |
Average
Number of Employees: |
3
FT, 4 PT |
Space
Needs (SF): |
1,500
SF |
Preferred
Sites: |
Free-Standing
Building |
Conversions? |
Yes |
Earnings
Claim? |
No |
|
"We're
enthusiastic that our growth will soon enable
everyone to experience Bad Ass Coffee for
themselves."
Harold Hill, corporate principal
for the Bad Ass Coffee Company |
TERMS
OF CONTRACT |
Term
of Initial Contract: |
5
yrs |
Renewal
Period: |
20
yrs |
Passive
Ownership OK? |
Yes |
Area
Dev. Agreements? |
Yes |
Sub-Franchising? |
No |
Expand
Within Territory? |
Yes |
|
GENERAL
SUPPORT |
IFA: |
No |
CFA:
|
No |
FA/Member: |
No |
Size
of Corporate Staff: |
6 |
Site
Selection Assist.? |
Yes |
Lease
Neg. Assist.? |
Yes |
Financial
Assist.? |
No |
|
MARKETING
SUPPORT |
Advertising: |
None
Specified |
Marketing
Materials: |
None
Specified |
Additional
Services: |
None
Specified |
|
ON-GOING
SUPPORT |
Central
Purchasing,
Field Operation Evaluation,
Field Training, Initial Store Opening,
Inventory Control, Franchisee Newsletter,
Regional or National Meetings, 800 Telephone
Hotline |
|
EXPANSION |
Projected
Units (within 1 yr): |
10 |
Territories
|
All
US, All Canada, All Countries
|
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TRAINING |
1
Week, Salt Lake City, UT |
|
|
|
|
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The Coffee Beanery, Ltd. offers a variety
of investment levels with streetfront, stripcenter,
and drive-thru stores being the main growth
vehicle in the future. The cornerstone and
foundation of the business is the exceptional
quality of its own hand-roasted coffee. Our
customers enjoy the best coffee and assorted
products available from a network of over
160 opened franchised and corporate locations.
Our operations department and training are
superb. |
"We're embracing this 'tasteful adventure'
by offering customers the opportunity to escape
with a great specialty or espresso-based coffee
drink."
JoAnne Shaw, founder
and president of The Coffee Beanery |
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|
OPERATING
UNITS |
Franchised
Units: |
157 |
Company-Owned
Units: |
0 |
Total
Operating Units: |
159 |
|
GEOGRAPHIC
DISTRIBUTION |
US: |
140 |
In
30 States |
Canada: |
0 |
In
0 Provinces |
International: |
19 |
In
NR Countries |
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INVESTMENT |
Minimum
Net Worth: |
$350K |
Cash
Investment: |
$125K |
Total
Investment: |
$300-400K |
|
FEES |
Initial
Franchise Fee: |
$27.5K |
On-Going
Royalty: |
6% |
Advertising
Fee: |
2% |
|
SPACE
NEEDS |
Average
Number of Employees: |
2-3
FT, 10-15 PT |
Space
Needs (SF): |
1,600
SF |
Preferred
Sites: |
Free-standing
Building, Storefront, Strip Center,
Regional Mall |
Conversions? |
Yes |
Earnings
Claim? |
No |
|
TERMS
OF CONTRACT |
Term
of Initial Contract: |
10
yrs |
Renewal
Period: |
NR
yrs |
Passive
Ownership OK? |
Yes |
Area
Dev. Agreements? |
Yes |
Sub-Franchising? |
No |
Expand
Within Territory? |
Yes |
|
GENERAL
SUPPORT |
IFA: |
Yes |
CFA:
|
No |
FA/Member: |
Yes/Yes |
Size
of Corporate Staff: |
40 |
Site
Selection Assist.? |
Yes |
Lease
Neg. Assist.? |
Yes |
Financial
Assist.? |
Yes(D) |
|
MARKETING
SUPPORT |
Advertising: |
Co-Op,
Local |
Marketing
Materials: |
Brochures,
Coupons/rebates, Direct Mailers, Promotional
Items, Trade Show Exhibits |
Additional
Services: |
Grand
Opening, In-house Marketing, Marketing
Research, Newsletter, Press Releases |
|
ON-GOING
SUPPORT |
Field
Operation Evaluation,
Field Training,
Initial Store Opening,
Inventory Control,
Franchisee Newsletter,
Regional or National Meetings,
800 Telephone Hotline |
|
TRAINING |
4
Weeks, Café; 3 Weeks, Mall at
Michigan Corporate Center |
|
EXPANSION |
Projected
Units (within 1 yr): |
25 |
Territories
|
All
US, Guam, Puerto Rico, China, South
Korea |
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CONTACT:
Ms. Norma Romero
Franchise
Sales Administrator
[email protected]
www.gloriajeans.com
28 Executive Park, # 200
Irvine, CA 92614
Phone: 1-800-354-JAVA,
(949) 260-1600
Fax: (949) 260-6745
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American's largest retail gourmet
coffee franchisor offers the highest-quality
gourmet coffees, teas and accessories.
Our unique store design and exclusive
coffee bean counter are the focal
points of our nationally honored company.
Each store has up to 64 varieties
of coffees..
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"We
will continue to satisfy every customer
one cup at a time, strengthen our
relationships with our partners and
stakeholders, and serve the community
through humanitarian activities worldwide."
Troy Franklin, Chief Operating Officer
(COO), Gloria Jean's Coffees International
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OPERATING
UNITS |
Franchised
Units: |
143 |
Company-Owned
Units: |
9
|
Total
Operating Units: |
152 |
|
GEOGRAPHIC
DISTRIBUTION |
US: |
136 |
In
38 States |
Canada: |
0 |
In
0 Provinces |
International: |
16 |
In
NR Countries |
|
INVESTMENT |
Minimum
Net Worth: |
$350 |
Cash
Investment: |
$125K |
Total
Investment: |
$184-485K |
|
FEES |
Initial
Franchise Fee: |
$16-32.5K |
On-Going
Royalty: |
6% |
Advertising
Fee: |
2% |
|
SPACE
NEEDS |
Average
Number of Employees: |
2
FT, 8 PT |
Space
Needs (SF): |
200-1,000
SF |
Preferred
Sites: |
Regional
Mall |
Conversions? |
NA |
Earnings
Claim? |
No |
|
|
TERMS
OF CONTRACT |
Term
of Initial Contract: |
15
yrs |
Renewal
Period: |
NR |
Passive
Ownership OK? |
Yes |
Area
Dev. Agreements? |
Yes |
Sub-Franchising? |
No |
Expand
Within Territory? |
Yes |
|
GENERAL
SUPPORT |
IFA: |
Yes |
CFA:
|
No |
FA/Member: |
Yes/Yes |
Size
of Corporate Staff: |
150 |
Site
Selection Assist.? |
Yes |
Lease
Neg. Assist.? |
Yes |
Financial
Assist.? |
Yes(I) |
|
MARKETING
SUPPORT |
Advertising: |
None
Specified |
Marketing
Materials: |
None
Specified |
Additional
Services: |
None
Specified |
|
ON-GOING
SUPPORT |
Central
Purchasing,
Field Operation Evaluation,
Field Training,
Initial Store Opening,
Inventory Control,
Franchisee Newsletter,
Regional or National Meetings,
800 Telephone Hotline |
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EXPANSION |
Projected
Units (within 1 yr): |
20 |
Territories
|
All
US
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TRAINING |
2 Weeks, Corporate Training Store |
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CONTACT:
Mr. Steve Olson
SVP
Franchise Development
[email protected]
www.itsagrind.com
6272 E. Pacific Coast Hwy.,
# E
Long Beach, CA 90803
Phone: (866) IAG-JAVA,
(562) 594-5600 + 256
Fax: (562) 594-4100
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It's a Grind is the fastest-growing
coffee franchise in the U.S., with
267 franchises sold throughout the
U.S. An up-scale, neighborhood coffee
house with a blues and jazz motif,
our stores feature the highest-quality
fresh micro-roasted specialty whole
bean coffees, traditional, espresso
and iced blended coffee drinks, tea
and tea-based drinks, bagels, muffins,
scones and assorted bakery items.
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"People
will be impressed with the quality
of our coffee and products served
in a relaxing environment with cozy
chairs and a crackling fireplace."
It's a Grind owner Tim McCabe
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OPERATING
UNITS |
Franchised
Units: |
75 |
Company-Owned
Units: |
6 |
Total
Operating Units: |
81 |
|
GEOGRAPHIC
DISTRIBUTION |
US: |
81 |
In
14 States |
Canada: |
0 |
In
0 Provinces |
International: |
0 |
In
0 Countries |
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INVESTMENT |
Minimum
Net Worth: |
$400 |
Cash
Investment: |
$125K |
Total
Investment: |
$248-466K |
|
FEES |
Initial
Franchise Fee: |
$36K |
On-Going
Royalty: |
6% |
Advertising
Fee: |
1% |
|
SPACE
NEEDS |
Average
Number of Employees: |
15
FT |
Space
Needs (SF): |
1,200-6,000 |
Preferred
Sites: |
Free-standing
Building, Storefront, Strip
Center, Regional Mall |
Conversions? |
No |
Earnings
Claim? |
Yes |
|
TRAINING |
2
Weeks, Long Beach, CA Headquarters |
|
TERMS
OF CONTRACT |
Term
of Initial Contract: |
10
yrs |
Renewal
Period: |
Varies |
Passive
Ownership OK? |
No |
Area
Dev. Agreements? |
Yes |
Sub-Franchising? |
No |
Expand
Within Territory? |
Yes |
|
GENERAL
SUPPORT |
IFA: |
Yes |
CFA:
|
No |
FA/Member: |
Yes/Yes |
Size
of Corporate Staff: |
26 |
Site
Selection Assist.? |
Yes |
Lease
Neg. Assist.? |
Yes |
Financial
Assist.? |
No |
|
MARKETING
SUPPORT |
Advertising: |
None
Specified |
Marketing
Materials: |
None
Specified |
Additional
Services: |
None
Specified |
|
ON-GOING
SUPPORT |
Central
Data Processing,
Central Purchasing,
Field Operation Evaluation,
Field Training,
Initial Store Opening,
Inventory Control,
Franchisee Newsletter,
Regional or National Meetings,
800 Telephone Hotline |
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EXPANSION |
Projected
Units (within 1 yr): |
75 |
Territories
|
Most
of US
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CONTACT:
Mr. Jonathon Lukens
VP
of Franchising
[email protected]
www.jotogo.com
1263 Main St.
Green Bay, WI 54302
Phone: (866) 568-6461,
(920) 884-6601 + 108
Fax: (920) 482-5623
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Full-service, gourmet double-drive-thru,
serving premium coffee and espresso-based
drinks, smoothies, tea, chai, fresh
bakery. Run your business with as
few as six employees. Have fun in
a fast-growing industry that's immensely
profitable.
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"I
love the whole JO TO GO Coffee®
concept. As a drive thru
coffee bar, they cater to those of
us who want access to high-end coffee,
but don't want to take time out of
our busy lives to wait for it. They're
focused on providing a great cup of
JO in a quick, friendly manner and
they do it very well."
Jo To Go Coffee franchise owner
Richard Oatman
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OPERATING
UNITS |
Franchised
Units: |
9 |
Company-Owned
Units: |
5 |
Total
Operating Units: |
14 |
|
GEOGRAPHIC
DISTRIBUTION |
US: |
14 |
In
1 States |
Canada: |
0 |
In
0 Provinces |
International: |
0 |
In
0 Countries |
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INVESTMENT |
Minimum
Net Worth: |
NR |
Cash
Investment: |
NR |
Total
Investment: |
$82.5-786K |
|
FEES |
Initial
Franchise Fee: |
$25K |
On-Going
Royalty: |
7% |
Advertising
Fee: |
1% |
|
SPACE
NEEDS |
Average
Number of Employees: |
4
FT, 2 PT |
Space
Needs (SF): |
500 |
Preferred
Sites: |
Prototype |
Conversions? |
No |
Earnings
Claim? |
Yes |
|
TRAINING |
15
Days, Corporate Office & Local
Store |
|
TERMS
OF CONTRACT |
Term
of Initial Contract: |
5
yrs |
Renewal
Period: |
5
yrs |
Passive
Ownership OK? |
Yes |
Area
Dev. Agreements? |
Yes |
Sub-Franchising? |
No |
Expand
Within Territory? |
Yes |
|
GENERAL
SUPPORT |
IFA: |
No |
CFA:
|
No |
FA/Member: |
No |
Size
of Corporate Staff: |
8 |
Site
Selection Assist.? |
Yes |
Lease
Neg. Assist.? |
Yes |
Financial
Assist.? |
No |
|
MARKETING
SUPPORT |
Advertising: |
Co-Op |
Marketing
Materials: |
None
Specified |
Additional
Services: |
None
Specified |
|
ON-GOING
SUPPORT |
Field
Operation Evaluation,
Field Training,
Initial Store Opening,
Inventory Control,
Franchisee Newsletter,
Regional or National Meetings |
|
EXPANSION |
Projected
Units (within 1 yr): |
20 |
Territories
|
All
US, All Canada |
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