For a modest investment of $500 a year (vs. $500 per month for other popular lead generation sites), your franchise will receive invaluable exposure that could significantly increase the number of qualified leads you receive. The following are some of the notable benefits of joining the World Franchise Network:

• An Immediate 1-year profile listing on WorldFranchising.com
  To ensure that our franchise directory contains franchisor data that provides the most current and comprehensive information for prospective franchisees, we request that participating franchisors submit a 45-point questionnaire that details their company’s background, capital requirements, level of training and assistance, franchisee evaluation criteria, areas of geographic expansion and much more. The resulting profile is then combined with your 4-color logo and a link to your home page to form your online profile. The site’s franchise directory includes profiles on over 1,000 franchisors and is searchable by six different criteria. The site is cross-linked with other popular in-house websites that maximize your exposure.

• Website profile updates
  Your company profile, along with the other contents on your dedicated webpage, may be updated throughout the year at no extra charge.

• Access to prospective franchisees via the Franchise Info Expediter™
  To assist your company in generating qualified leads, our lead-generation program Franchise Expediter™ gathers critical personal information from potential franchisees before they request additional information from you.

A profile listing in the 2007 (18th) Edition of Bond’s Franchise Guide This listing includes your detailed website company profile and black-and-white logo. In addition to 1,000+ detailed franchisor profiles, the 18th Edition will also include franchise attorneys, consultants and service providers, making the book an invaluable all-in-one resource. Widely regarded as the bible of the franchising industry, The Guide is the only franchise directory marketed in the book section of all major bookstores. Generally, 8,000-12,000 plus copies of The Guide are sold per year via bookstore and library sales, franchise shows, online bookstores (10 major franchise websites will promote the book), outplacement firms and direct mail.

• A complimentary copy of the Guide
  You will receive a complimentary copy of The Guide upon publication in December 2006 (retail $34.95).

• Consideration for inclusion in the 2007 (3rd) Edition of Bond’s Top 100 Franchises
  Bond’s Top 100 Franchises is an annual publication that focuses on the Top 100 Franchises in the food, hospitality, retail and service industries. Companies are analyzed on the basis of historical performance, brand identification, market dynamics, franchisee satisfaction, the level of training, on-going support and financial stability. Although there is no cost to be included in this publication, only those companies listed on www.worldfranchising.com are considered for inclusion.

• Additional exposure in the World Franchising Newsletter
  Our monthly newsletter features the latest franchise opportunities, industry statistics, expert analysis, market research and much more. Each month, the newsletter is distributed to over 12,000 subscribers via email and is readily available to the general public on www.worldfranchising.com. Additionally, our newsletter periodically features articles and reports that highlight selected companies listed in our franchise directory.

• And Much More. . .
  In addition to the aforementioned tangible benefits, www.worldfranchising.com provides franchisors, attorneys, consultants and service providers with exceptional exposure for your advertising dollar. On Google, www.worldfranchising.com is ranked #1 (as of July 2006) in a search for the keyword “franchise information” and #6 for the keyword “franchise companies” (as of July 2006).

Search Engine Rankings for “Franchising” Keywords (July 2006)

On average, our site generates over 1.3 million total hits and attracts over 60,000 viewers per month. We expect the new site to markedly increase those members.

• Participation
  To join the World Franchising Network, simply go to www.worldfranchising.com, click on “Franchisor” under “Account Login” on the uppermost left-hand column, click on “List New Franchisor Profile” and Get Started! For additional questions or concerns, feel free to contact Christine Kimmel by phone at (510) 839-5471 or email [email protected].

Virtual Tour: Navigating WorldFranchising.com
With its sophisticated, yet user-friendly interface, www.worldfranchising.com is poised to entice potential franchisees and enhance your franchising and business endeavors. The following are just a few of the new features on the website:

• Franchise Directory
  Given that the 1,000 plus franchises in our system are searchable by six criteria (Company Name, Industry Type, Average Total Investment, Average Franchise Fee, Average Royalty Fee and Number of Operating Units), there are multiple avenues for potential franchisees to access your company profile.

  WorldFranchising.com now has 30 Industry Types and a total of 228 Subsectors. Your franchise can thus be marketed more precisely in order to effectively obtain a higher number of qualified leads.

• Featured Profiles
  Bond’s Top 100 Franchises and Bond’s 50 Under 50 Franchises (50 companies that have less than 50 operating units) are displayed prominently on the site’s homepage. Clicking on “Top 100” or “50 Under 50” directs the site visitor to a list of the highlighted companies alongside their 4-color logos; clicking on a company’s name directs the viewer to the company profile and a corresponding write-up. These two features offer unparalleled opportunities to showcase your company to thousands of prospective franchisees.

• Franchise Spotlight
  You don’t have to be a Top 100 or 50 Under 50 Franchise to get additional exposure on the World Franchising Network. The Franchise Spotlight highlights 20 company logos on WorldFranchising.com. On the homepage the logos rotate randomly to fill the four Franchise Spotlight spots, with each logo accompanied by a brief description of the franchise. On all Franchise Directory search pages, the logos rotate randomly to fill 20 Franchise Spotlights.

• Areas of Interest
  On the lower left-hand side of the homepage, franchisees and franchisors alike can access our “Areas of Interest” including the Franchise Bookstore (featuring 35 books, studies, reports and databases), UFOCs and Earnings Claims packages for sale and other Franchisee Resources.

• Expanding Your Horizons
  Once you’re familiar with WorldFranchising.com’s home base, feel free to click on any of the blue tabs at the upper-most area of the webpage and explore our companion sites: Minority Franchising (www.minorityfranchising.com), International Franchising (www.franchiseintl.com), Franchising Attorney (www.franchisingattorney.com) and Franchising Consultant (www.franchisingconsultant.com).

Please give us a call at (510) 839-5471 if you have any questions.