Lead Generation Reporter ™ Included in your World Franchising Lead Generation Program subscription is a complimentary 12-month subscription to the Lead Generation Reporter ™. The Lead Generation Reporter ™ is a monthly newsletter designed to assist franchisors in determining where they should place their scarce on-line advertising resources. The Reporter has four components: the Search Engine Rankings Report, the Who Advertises Where Online Report, the Who Advertises Where in Print Report and the Web Traffic Rankings Report. Annual subscription is $300. See LeadGenerationReport.com for more details and sample reports.