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1 Potato 2

955 E. Javelina Ave., # 106
Mesa, AZ 85204
800#: (800) 711-4036
Tel: (480) 503-3363
Fax: (480) 503-1850
E-Mail: [email protected]
Web Site: www.newyorkburrito.com
Contact: Ms. Sharon Snyder,


1 POTATO 2 is a unique, quick-serve restaurant concept, specializing in fresh, made-to-order baked potato entrees and other menu items with potato as the primary ingredient. Perfect for today's consumer who craves variety and is looking for healthy alternatives. Franchises available in regional shopping centers, downtown centers and strip malls.


Franchisor Background

Established: 1978; First Franchise: 1984
Franchise Units: 29
Company-Owned Units: 2
Total Units: 29
Distribution: U.S. -- 40; Canada -- 0; International -- 0
> North America -- Operations in 14 States
> States/Provinces with Greatest Density: 13 in MN, 8 in WI, 6 in CA
Projected New Units Over Next 12 months: NR
Franchisee Qualifications: 5, 4, 4, 3, 3, 4 (for an explanation click here)
Registered in Following Registration States: CA,IL,IN,MN,WI
Average Number of Employees: 2-3 FT, 6-8 PT (FT = Full Time, PT = Part Time)
Space Needs: 450-700 SF; RM (for abbreviations click here)

Financial Requirements

Cash Investment: $60-70K
Total Investment: $90-180K; Average Total Investment: $135K
Minimum Net Worth: $250K
Fees: Franchise: $20K; Average Franchise Fee: $20K
Royalty: 4.5%
Advertising: 1.75%

Provide Earning Claim Statement: Yes

Terms of Contract

Term of Contract (Years): 8-10/8-10
Passive Ownership: Discouraged
Encourage Conversions: Yes
Area Development Agreements: Yes/Varies
Sub-Franchising Contracts: No
Expand In Territory: Yes

Franchisor Support and Training Provided

Financial Assistance: Yes(I) (D = Direct; I = Indirect; B = Both)
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: Yes
Franchisee Assoc. / Member: Yes/Yes
Size Of Corporate Staff: 9
On-Going Support: a,B,C,D,E,F,G,H,I (for an explanation click here)
Training: 2 Weeks Minneapolis, MN.

Franchisor's Specific Expansion Plans

U.S.: Midwest and West
Canada: All Canada
Overseas: No

Note: NR = No Response by Franchisor.

For a sample questionnaire click here.