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Second Cup, The
175 Bloor St. E., S. Tower, # 801
Toronto, ON M4W 3R8 CANADA
800#: (800) 569-6318 + 309
Tel: (416) 975-5541
Fax: (416) 975-5207
E-Mail: [email protected]
Web Site: www.secondcup.com
Contact: Mr. Hector Marsilio, Vice President Franchising
As the largest retailer of specialty coffee in Canada with over 370 locations coast to coast, we are committed in attracting quality franchisees. Together, with outstanding location and store operations, we are dedicated to serving the best coffee in the world in an inviting atmosphere with uncompromising standards of customer service, quality and freshness.
Franchisor Background
Established: 1975
First Franchise: 1975
Franchise Units: 391
Company-Owned Units: 8
Total Units: 399
Distribution:
U.S. -- 0;
Canada -- 399;
International -- 0
�North America -- Operations in 10 Provinces
�States/Provinces with Greatest Density: 170 in ON, 55 in AB, 30 PQ
Projected New Units Over Next 12 months:40
Franchisee Qualifications:4, 5, 4, 4, 4, 5
(Click here for an explanation)
Registered in Following Registration States: AB
Average Number of Employees: 5 FT, 10 PT (FT = Full Time, PT = Part Time)
Space Needs: 1,000-1,500 SF; FS, SF, SC, RM, Power Center
(Click here for abbreviations)
Encourage Conversion: Yes
Financial Requirements
Cash Investment: $90-140K
Total Investment: $~335K
Average Total Investment: $335.0K
Minimum Net Worth: $N/A
Fees
�Franchise: $25K;
�Average Franchise Fee: $25.0K
�Royalty: 9%
�Average Royalty: 9.0%
�Advertising: 3%
Provide Earning Claim Statement: No
Terms of Contract
Term of Contract (Years): Lease
Passive Ownership: Not Allowed
Area Development Agreements: No
Sub-Franchising Contracts: No
Expand In Territory: Yes
Franchisor Support and Training Provided
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Financial Assistance: No
Cooperative Advertising: Yes
Franchisee Association / Member: Yes/Yes
Size Of Corporate Staff: 60
On-Going Support: A,B,C,D,E,F,G,h,I (Click here for an explanation)
Training: 3 Weeks Toronto, ON.
Franchisor's Specific Expansion Plans
U.S.: No
Canada: All Canada
Overseas: No
Note: NR = No Response by Franchisor.
Click here for a sample questionnaire.
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