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Athlete's Foot, The Logo

Athlete's Foot, The

Athlete's Foot, The
1950 Vaughn Rd.
Kennesaw, GA 30144-7005
800#: (800) 524-6444
Tel: (770) 514-4523
Fax: (770) 514-4843
E-Mail: [email protected]
Web Site: www.theathletesfoot.com
Contact: Mr. Peter Franetovich, Director Franchise Sales


THE ATHLETE'S FOOT, with more than 700 stores in 45 countries, is the leading international franchisor of name-brand athletic footwear. As a franchisee, you will benefit from headquarters' support, including training, advertising, product selection, special vendor discount programs, continual footwear research at our exclusive-wear test center and much more.


Franchisor Background

Established: 1971
First Franchise: 1972
Franchise Units: 521
Company-Owned Units: 185
Total Units:706

Distribution:
U.S. -- 371; Canada -- 2; International -- 333
> North America -- Operations in 47 States, 1 Province
> States/Provinces with Greatest Density: NR

Projected New Units Over Next 12 months:120
Franchisee Qualifications:4, 5, 3, 3, 2, 5
(for an explanation click here)

Registered in Following Registration States: All States
Average Number of Employees: 2 FT, 6 PT (FT = Full Time, PT = Part Time)
Space Needs:1,200 SF; FS, SF, SC, RM (for abbreviations click here)

Financial Requirements

Cash Investment: $75-125K
Total Investment: $200-650K
Average Total Investment: $425K
Minimum Net Worth: $300K

Fees
>Franchise: $35K;
>Average Franchise Fee: $35K
>Royalty: 5%
>Advertising: 0.6%

Provide Earning Claim Statement: No


Terms of Contract

Term of Contract (Years): 10/5
Passive Ownership: Discouraged
Area Development Agreements:Yes/10
Sub-Franchising Contracts: Yes
Expand In Territory:Yes


Franchisor Support and Training Provided

Site Selection Assistance:Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: No
Franchisee Assoc. / Member: Yes/Yes
Size Of Corporate Staff: 180
On-Going Support: B,C,D,E,f,G,H,I (for an explanation click here)
Training: 1 Wek at Headquarters in Atlanta; 1 Wk. Prior to and during Opening on Location; On-Going.


Franchisor's Specific Expansion Plans

U.S.: All United States
Canada: All Canada
Overseas: All Countries

Note: NR = No Response by Franchisor.
For a sample questionnaire click here.
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