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Athlete's Foot, The
1412 Oakbrook Dr., # 100
Norcross, GA 30093
800#: (800) 524-6444
Tel: (770) 514-4523
Fax: (770) 514-4903
E-Mail: [email protected]
Web Site: www.theathletesfoot.com
Contact: Mr. Peter Franetovich, Director Franchise Sales
THE ATHLETE'S FOOT, with more than 600 stores in 45 countries, is the leading international franchisor of name-brand athletic footwear. As a franchisee, you will benefit from headquarters' support, including training, advertising, product selection, special vendor discount programs, continual footwear research and much more.
Franchisor Background
Established: 1971
First Franchise: 1972
Franchise Units: 593
Company-Owned Units: 1
Total Units: 594
Distribution:
U.S. -- 239;
Canada -- 2;
International -- 353
-North America -- Operations in 47 States, 1 Province
-States/Provinces with Greatest Density: NR
Projected New Units Over Next 12 months: 120
Franchisee Qualifications: 4, 5, 3, 3, 2, 5
(Click here for an explanation)
Registered in Following Registration States: All States (Click here for an explanation)
Average Number of Employees: 2 FT, 6 PT (FT = Full Time, PT = Part Time)
Space Needs: 1,200-2,800 SF; FS, SF, SC, RM
(Click here for abbreviations)
Encourage Conversion: Yes
Financial Requirements
Cash Investment: $70K Min.
Total Investment: $200-450K
Average Total Investment: $325.0K
Minimum Net Worth: $200K
Fees:
-Franchise: $39.9K
-Average Franchise Fee: $39.9K
-Royalty: 3.5-5%
-Average Royalty: 5.0%
-Advertising: 1%
Provide Earning Claim Statement: No
Terms of Contract
Term of Contract (Years): 10/5
Passive Ownership: Discouraged
Area Development Agreements: Yes/10
Sub-Franchising Contracts: Yes
Expand In Territory: Yes
Franchisor Support and Training Provided
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Financial Assistance: Yes(I)
Cooperative Advertising: No
International Franchise Association: IFA MEMBER
Canadian Franchise Association: CFA MEMBER
Franchisee Association / Member: Yes/Yes
Size Of Corporate Staff: 25
On-Going Support: B,C,D,E,f,G,H,I (Click here for an explanation)
Training: 1 Week at Headquarters in Atlanta; 1 Wk. Prior to and during Opening on Location; On-Going.
Franchisor's Specific Expansion Plans
U.S.: All United States
Canada: All Canada
Overseas: All Countries
Note: NR = No Response by Franchisor.
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