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Carvel Corporation
200 Glenridge Point Pkwy., # 200
Atlanta, GA 30342-1450
800#: (800) 227-8353
Tel: (404) 255-3250
Fax: (404) 255-4978
E-Mail: [email protected]
Web Site: www.carvel.com
Contact: Mr. Geoff Hill, SVP Franchise Sales/Development
The nation�s first retail ice cream franchise, CARVEL is the leading manufacturer of uniquely shaped ice cream cakes, and a leading provider of premium soft serve and hand-dipped ice cream products. Since the company�s founding in 1934, CARVEL has become one of the best-loved and most recognized names in the industry. With products made fresh daily in the store, CARVEL has more than 540 franchised and foodservice locations, as well as its famous ice cream cakes in over 8,400 supermarket outlets.
Franchisor Background
Established: 1934
First Franchise: 1947
Franchise Units: 538
Company-Owned Units: 0
Total Units: 538
Distribution:
U.S. -- 510;
Canada -- 0;
International -- 28
-North America -- Operations in 25 States, 1 Province
-States/Provinces with Greatest Density: 217 in NY, 52 in NJ,29 in CT
Projected New Units Over Next 12 months: 60
Franchisee Qualifications: 5, 5, 3, 3, 3, 5
(Click here for an explanation)
Registered in Following Registration States: CA,MD,NY,RI,VA (Click here for an explanation)
Average Number of Employees: 2 FT, 6 PT (FT = Full Time, PT = Part Time)
Space Needs: 1,200-1,500 SF; FS, SC, RM, KI, PC
(Click here for abbreviations)
Encourage Conversion: Yes
Financial Requirements
Cash Investment: $100K
Total Investment: $300K
Average Total Investment: $300.0K
Minimum Net Worth: $300K
Fees:
-Franchise: $30K
-Average Franchise Fee: $30.0K
-Royalty: $1.82/Gal.
-Advertising: $1.62/Gal.
Provide Earning Claim Statement: Yes
Terms of Contract
Term of Contract (Years): 20
Passive Ownership: Not Allowed
Area Development Agreements: No
Sub-Franchising Contracts: No
Expand In Territory: Yes
Franchisor Support and Training Provided
Site Selection Assistance: Yes
Lease Negotiation Assistance: No
Financial Assistance: Yes(I)
Cooperative Advertising: Yes
International Franchise Association: IFA MEMBER
Canadian Franchise Association:
Franchisee Association / Member: Yes/Yes
Size Of Corporate Staff: 100
On-Going Support: B,C,D,E,G,H,I (Click here for an explanation)
Training: 10 Days Atlanta, GA.
Franchisor's Specific Expansion Plans
U.S.: All Exc.WA,OR,ID,UT,MT,WY,ND,SD,KS,MS,NM
Canada: All Canada
Overseas: South & Central America, Asia, Middle East, Europe, Africa
Note: NR = No Response by Franchisor.
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