10750 Columbia Pike
Silver Spring, MD 20901-4447
800#: (800) 547-0007
Tel: (301) 592-5000
Fax: (301) 592-6384
E-Mail: [email protected]
Web Site: www.choicehotels.com
Contact: Ms. Sarah Simms, Contact Coordinator
The company was originally founded in 1980 under the name of QUALITY INNS INTERNATIONAL. The name was changed to CHOICE HOTELS INTERNATIONAL in 1990. The QUALITY brand was established in 1940 by QUALITY COURTS UNITED INC., the first incarnation of QUALITY INNS INTERNATIONAL. The COMFORT brand was introduced in 1981. The CLARION and SLEEP brands were introduced in 1986. The ECONO LODGE and RODEWAY brands were purchased by CHOICE in 1990. The MAINSTAY SUITES brand was established in 1996.
Franchisor Background
| Established: |
1980; |
First Franchise: |
1981 |
| Franchise Units: |
3664 |
| Company-Owned Units: |
0 |
| Total Units: |
3664 |
Distribution:
U.S. -- 3025;
Canada -- 214;
International -- 425
> North America -- Operations in 50 States,10 Provinces
> States/Provinces with Greatest Density: NR
|
| Projected New Units Over Next 12 months: N/A |
| Franchisee Qualifications: 2, 1, 2, 5, 3, 3
(for an explanation
click here) |
| Registered in Following Registration States: All |
| Average Number of Employees: NR (FT = Full Time, PT = Part Time) |
| Space Needs: NR SF; FS
(for abbreviations click here) |
Financial Requirements
| Cash Investment: |
$500-700K |
|
| Total Investment: |
$2.5MM-6MM; |
|
Average Total Investment: |
$3125K |
|
| Minimum Net Worth: |
$Credit,Equity |
|
| Fees: |
Franchise: |
$25-45K; |
Average Franchise Fee: |
$35K |
|
Royalty: |
3.5-5% Gross rev |
|
Advertising: |
1-2.1% Rev. |
| Provide Earning Claim Statement: Yes
|
Terms of Contract
| Term of Contract (Years): |
20/None |
| Passive Ownership: |
Allowed |
| Encourage Conversions: |
Yes |
| Area Development Agreements: |
Int'l |
| Sub-Franchising Contracts: |
No |
| Expand In Territory: |
Yes |
Franchisor Support and Training Provided
| Financial Assistance: |
Yes (D = Direct; I = Indirect; B = Both) |
| Site Selection Assistance: |
No |
| Lease Negotiation Assistance: |
No |
| Cooperative Advertising: |
Yes |
| Franchisee Assoc. / Member: |
Yes/Yes |
| Size Of Corporate Staff: |
3000 |
| On-Going Support: |
NR
(for an explanation click
here) |
| Training: |
No formal training included. |
Franchisor's Specific Expansion Plans
| U.S.: |
All United States |
| Canada: |
All Canada |
| Overseas: |
All Countries |
Note: NR = No Response by Franchisor.
For a sample questionnaire click here.