Choice Hotels International
Choice Hotels International
10750 Columbia Pike
Silver Spring, MD 20901-4427
800#: (800) 547-0007
Tel: (301) 592-5000
Fax: (301) 592-6205
E-Mail: [email protected]
Web Site: www.choicehotelsfranchise.com
Contact: Mr. Ron Burgett, VP Franchise Sales
CHOICE HOTELS is the leading hotel franchisor with more than 60 years' experience in developing brands and services that optimize hotel performance. Our single focus is on enhancing the return on investment for our owners and growing our brands strategically. Brands include COMFORT INN, COMFORT SUITES, QUALITY, SLEEP INN, CLARION, MAINSTAY SUITES, ECONO LODGE, and RODEWAY INN, and our new boutique brand extension, CLARION COLLECTION. Either convert an existing location or build a new one.
Franchisor Background
Established: 1941
First Franchise: 1962
Franchise Units: 5,000
Company-Owned Units: 3
Total Units: 5,003
Distribution:
U.S. -- 3829;
Canada -- 260;
International -- 914
-North America -- Operations in 50 States,10 Provinces
-States/Provinces with Greatest Density: 258 in TX, 251 in CA, 205 FL
Projected New Units Over Next 12 months: 400+
Franchisee Qualifications: 4, 4, 4, 2, 1, 1
(Click here for an explanation)
Registered in Following Registration States: All States (Click here for an explanation)
Average Number of Employees: Varies (FT = Full Time, PT = Part Time)
Space Needs: 31,000-33,000 SF; FS
(Click here for abbreviations)
Encourage Conversion: Yes
Financial Requirements
Cash Investment: $20-30% Costs
Total Investment: $2-10MM
Average Total Investment: $-1.0K
Minimum Net Worth: $Varies
Fees:
-Franchise: $25-50K
-Average Franchise Fee: $37.5K
-Royalty: 2.75-5.1%
-Average Royalty: 3.9%
-Advertising: 1.75% Rev.
Provide Earning Claim Statement: Yes
Terms of Contract
Term of Contract (Years): 20/5
Passive Ownership: Allowed
Area Development Agreements: No
Sub-Franchising Contracts: No
Expand In Territory: Yes
Franchisor Support and Training Provided
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Financial Assistance: Yes(B)
Cooperative Advertising: Yes
International Franchise Association: IFA MEMBER
Canadian Franchise Association:
Franchisee Association / Member: Yes/Yes
Size Of Corporate Staff: 1,500
On-Going Support: A,B,C,D,F,G,h,I (Click here for an explanation)
Training: 1 Day (on Aspects of Operation).
Franchisor's Specific Expansion Plans
U.S.: All United States
Canada: All Canada
Overseas: All Countries
Note: NR = No Response by Franchisor.
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