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Coldwell Banker Residential Affiliates

Six Sylvan Way
Parsippany, NJ 07054
800#:
Tel: (973) 496-5757
Fax: (973) 496-5908
E-Mail:
Web Site: www.coldwellbanker.com
Contact: Mr. Jose Perez, SVP Franchise Sales


Established in 1906, the company has 91 years of real estate experience. The system includes over 2,565 franchised offices and more than 52,000 sales associates and employees in North America. COLDWELL BANKER has maintained a steadfast commitment to leadership in customer service. International real estate franchising.


Franchisor Background

Established: 1906; First Franchise: 1982
Franchise Units: 2954
Company-Owned Units: 0
Total Units: 2954
Distribution: U.S. -- 2341; Canada -- 224; International -- 0
> North America -- Operations in 50 States,11 Provinces
> States/Provinces with Greatest Density: 237 in CA, 138 in IL, 125 FL
Projected New Units Over Next 12 months: 225
Franchisee Qualifications: 4, 4, 5, 3, 2, 4 (for an explanation click here)
Registered in Following Registration States: All States
Average Number of Employees: NR (FT = Full Time, PT = Part Time)
Space Needs: N/A SF; FS, SF, SC (for abbreviations click here)

Financial Requirements

Cash Investment: $11.1-55.4K
Total Investment: $15.1-56.8K; Average Total Investment: $36K
Minimum Net Worth: $N/A
Fees: Franchise: $7.5-20K; Average Franchise Fee: $13K
Royalty: 6%
Advertising: 2.5%

Provide Earning Claim Statement: No

Terms of Contract

Term of Contract (Years): 10/10
Passive Ownership: Not Allowed
Encourage Conversions: Yes
Area Development Agreements: No
Sub-Franchising Contracts: No
Expand In Territory: Yes

Franchisor Support and Training Provided

Financial Assistance: Yes(D) (D = Direct; I = Indirect; B = Both)
Site Selection Assistance: No
Lease Negotiation Assistance: N/A
Cooperative Advertising: Yes
Franchisee Assoc. / Member: Yes
Size Of Corporate Staff: 200
On-Going Support: C,d,G,h,I (for an explanation click here)
Training: 1 Week Coldwell Banker Systems Orientation.

Franchisor's Specific Expansion Plans

U.S.: All United States
Canada: All Canada
Overseas: All Countries

Note: NR = No Response by Franchisor.

For a sample questionnaire click here.