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Coldwell Banker Affiliates (Canada)

1 Richmond St. W., # 701
Toronto, ON M5H 3W4 CANADA
800#: (800) 268-9599
Tel: (416) 947-9229
Fax: (416) 777-4604
E-Mail:
Web Site: www.coldwellbanker.ca
Contact: Mr. Gacy Hockey, SVP of Business Development


The most complete full-service real estate franchise in Canada. Offering unsurpassed revenue generating capabilities, leading-edge technology and outstanding support services consistent with our trademark of 'ultimate service.'


Franchisor Background

Established: 1989; First Franchise: 1989
Franchise Units: 230
Company-Owned Units: 0
Total Units: 230
Distribution: U.S. -- 0; Canada -- 230; International -- 0
> North America -- Operations in 9 Provinces
> States/Provinces with Greatest Density: 136 in ON, 36 in BC, 25 AB
Projected New Units Over Next 12 months: 30
Franchisee Qualifications: 4, 4, 5, 2, 4, 4 (for an explanation click here)
Registered in Following Registration States: AB
Average Number of Employees: 3 FT, 1 PT (FT = Full Time, PT = Part Time)
Space Needs: Varies SF; All Possible (for abbreviations click here)

Financial Requirements

Cash Investment: $10-100K
Total Investment: $10-200K; Average Total Investment: $105K
Minimum Net Worth: $Varies
Fees: Franchise: $7.5-18K; Average Franchise Fee: $12K
Royalty: 6%
Advertising: $40/Person

Provide Earning Claim Statement: No

Terms of Contract

Term of Contract (Years): 5-10/5-10
Passive Ownership: Discouraged
Encourage Conversions: Yes
Area Development Agreements: No
Sub-Franchising Contracts: No
Expand In Territory: Yes

Franchisor Support and Training Provided

Financial Assistance: No (D = Direct; I = Indirect; B = Both)
Site Selection Assistance: Yes
Lease Negotiation Assistance: No
Cooperative Advertising: Yes
Franchisee Assoc. / Member: No
Size Of Corporate Staff: 26
On-Going Support: A,C,d,E,G,H,I (for an explanation click here)
Training: Varies.

Franchisor's Specific Expansion Plans

U.S.: No
Canada: All Canada
Overseas: No

Note: NR = No Response by Franchisor.

For a sample questionnaire click here.