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Dairy Belle Freeze

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Dairy Belle Freeze
P.O. Box 360830
Milpitas, CA 95036-0830
800#:
Tel: (408) 433-9337
Fax: (408) 433-9395
E-Mail: [email protected]
Web Site: www.dairybelle.com
Contact: Ms. Patricia (Pat) Souza, President


Locally-owned and operated since 1957, DAIRY BELLE restaurants have provided quality food that is cooked to order to ensure the satisfaction of each customer. Our menu has expanded from soft-serve cones, hamburgers, fries and soft drinks to now include specialty sandwiches, Mexican food and a variety of soft-serve desserts.




Franchisor Background


Established: 1957
First Franchise: 1981
Franchise Units: 13
Company-Owned Units:
Total Units: 13

Distribution:
U.S. -- 13; Canada -- 0; International -- 0
�North America -- Operations in 1 State
�States/Provinces with Greatest Density: 13 in CA

Projected New Units Over Next 12 months:2
Franchisee Qualifications:5, 3, 4, 2, 2, 5
(Click here for an explanation)

Registered in Following Registration States: CA
Average Number of Employees: 4 FT, 3-10 PT (FT = Full Time, PT = Part Time)
Space Needs: 1,500 SF; FS (Click here for abbreviations)
Encourage Conversion: Yes


Financial Requirements

Cash Investment: $50-100K
Total Investment: $50-200K
Average Total Investment: $125.0K
Minimum Net Worth: $100K

Fees
�Franchise: $12.5K;
�Average Franchise Fee: $12.5K
�Royalty: 4.5%/$600
�Average Royalty: 4.5%
�Advertising: 2%

Provide Earning Claim Statement: Yes


Terms of Contract

Term of Contract (Years): 10/10
Passive Ownership: Not Allowed
Area Development Agreements: No
Sub-Franchising Contracts: No
Expand In Territory: Yes


Franchisor Support and Training Provided

Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Financial Assistance: Yes(I)
Cooperative Advertising: Yes
Franchisee Association / Member: No
Size Of Corporate Staff: 6
On-Going Support: B,C,D,E,H (Click here for an explanation)
Training: 2-3 Weeks at Existing Franchisee's Restaurant; 2-3 Weeks at New Franchisee's Restaurant.


Franchisor's Specific Expansion Plans

U.S.: Northern CA
Canada: No
Overseas: No

Note: NR = No Response by Franchisor.
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