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Dairy Queen

Dairy Queen
7505 Metro Blvd.
Minneapolis, MN 55439-3020
800#: (800) 438-1793
Tel: (952) 830-0200
Fax: (952) 830-0450
E-Mail: [email protected]
Web Site: www.dairyqueen.com
Contact: Mr. Eric Lavenger, Franchise Director


A subsidiary of Berkshire Hathaway, Inc., DAIRY QUEEN offers several franchise concepts and development programs from single unit to multi-unit agreements. Our concepts are designed for various location types--from free-standing restaurants to regional shopping malls. With over sixty years and 6000 units we offer great experience and brand recognition.


Franchisor Background

Established: 1940
First Franchise: 1940
Franchise Units: 6032
Company-Owned Units: 63
Total Units:6095

Distribution:
U.S. -- 5166; Canada -- 635; International -- 294
> North America -- Operations in 49 States,12 Provinces
> States/Provinces with Greatest Density: 629 in TX, 287 in IL, 282 OH

Projected New Units Over Next 12 months:100
Franchisee Qualifications:5, 4, 5, 3, , 4
(for an explanation click here)

Registered in Following Registration States: All States
Average Number of Employees: Varies (FT = Full Time, PT = Part Time)
Space Needs:40,000 SF; FS, RM (for abbreviations click here)

Financial Requirements

Cash Investment: $200-300K
Total Investment: $200-950K
Average Total Investment: $575K
Minimum Net Worth: $200-500K

Fees
>Franchise: $20-35K;
>Average Franchise Fee: $27K
>Royalty: 4-6%
>Advertising: 3-6%

Provide Earning Claim Statement: No


Terms of Contract

Term of Contract (Years): 20/10
Passive Ownership: Allowed
Area Development Agreements:Yes/Varies
Sub-Franchising Contracts: Yes
Expand In Territory:No


Franchisor Support and Training Provided

Site Selection Assistance:Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: Yes
Franchisee Assoc. / Member: Yes/No
Size Of Corporate Staff: 470
On-Going Support: C,D,E,G,H,I (for an explanation click here)
Training: 4 Weeks in Existing Restaurants; 1-2 Weeks at Headquarters; 1-2 Weeks On-Site.


Franchisor's Specific Expansion Plans

U.S.: All United States
Canada: BC, AB, ON
Overseas: Mexico

Note: NR = No Response by Franchisor.
For a sample questionnaire click here.

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