Denny's
Denny's
203 E. Main St.
Spartanburg, SC 29319-9912
800#: (800) 304-0222
Tel: (864) 597-8000
Fax: (864) 597-7708
E-Mail: [email protected]
Web Site: www.dennys.com
Contact: Ms. Dory Djerf, Franchise Recruiting/Devel.
DENNY'S is America's restaurant. As the undisputed leader in full-service, family dining, DENNY'S enjoys a 99% national brand awareness and a 15% national market share. We have the greatest number of restaurants and the largest advertising budget in the family restaurant segment. Our mission is to profitably grow the company by providing our guests with great food, service and hospitality, in a clean, comfortable restaurant, 24 hours a day.
Franchisor Background
Established: 1953
First Franchise: 1963
Franchise Units: 1,048
Company-Owned Units: 552
Total Units: 1,600
Distribution:
U.S. -- 1523;
Canada -- 53;
International -- 24
-North America -- Operations in 49 States, 5 Provinces
-States/Provinces with Greatest Density: 401 in CA, 184 in FL, 156 in
Projected New Units Over Next 12 months: 25
Franchisee Qualifications: 5, 4, 5, 3, , 5
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Registered in Following Registration States: All States (Click here for an explanation)
Average Number of Employees: Varies (FT = Full Time, PT = Part Time)
Space Needs: 3,370-5,085 SF; FS
(Click here for abbreviations)
Encourage Conversion: Yes
Financial Requirements
Cash Investment: $Varies
Total Investment: $971K-1.8MM
Average Total Investment: $1,385.0K
Minimum Net Worth: $1MM
Fees:
-Franchise: $40K
-Average Franchise Fee: $40.0K
-Royalty: 4%
-Average Royalty: 4.0%
-Advertising: 3%
Provide Earning Claim Statement: Yes
Terms of Contract
Term of Contract (Years): 20/NA
Passive Ownership: Not Allowed
Area Development Agreements: Yes/Varies
Sub-Franchising Contracts: No
Expand In Territory: Yes
Franchisor Support and Training Provided
Site Selection Assistance: Yes
Lease Negotiation Assistance: No
Financial Assistance: No
Cooperative Advertising: Yes
International Franchise Association: IFA MEMBER
Canadian Franchise Association:
Franchisee Association / Member: Yes/No
Size Of Corporate Staff: 10
On-Going Support: C,D,e,G,I (Click here for an explanation)
Training: Up to 10 Weeks at Nearest Training Restaurant to the Franchisee.
Franchisor's Specific Expansion Plans
U.S.: All United States
Canada: All Canada
Overseas: No
Note: NR = No Response by Franchisor.
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