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Desert Moon Café
612 Corporate Wy., # 1M
Valley Cottage, NY 10989-2021
800#: (877) JOIN-DMC
Tel: (845) 267-3300
Fax: (845) 267-2548
E-Mail: [email protected]
Web Site: www.desertmooncafe.com
Contact: Mr. Mike Liedberg, Chief Executive Officer
Fast casual Southwestern / Fresh Mexican Grille in a fun, bold environment.
Franchisor Background
Established: 1998
First Franchise: 1999
Franchise Units: 8
Company-Owned Units: 5
Total Units: 13
Distribution:
U.S. -- 13;
Canada -- 0;
International -- 0
ˇNorth America -- Operations in 7 States
ˇStates/Provinces with Greatest Density: 4 in NY, 2 in CT, 2 in VA
Projected New Units Over Next 12 months:15
Franchisee Qualifications:5, 3, 4, 1, 3, 5
(Click here for an explanation)
Registered in Following Registration States: FL,MD,MI,NY,RI,VA,DC
Average Number of Employees: 3 FT, 6 PT (FT = Full Time, PT = Part Time)
Space Needs: 1,800 SF; SC
(Click here for abbreviations)
Encourage Conversion: Yes
Financial Requirements
Cash Investment: $100K
Total Investment: $190-350K
Average Total Investment: $270.0K
Minimum Net Worth: $250K
Fees
ˇFranchise: $25K;
ˇAverage Franchise Fee: $25.0K
ˇRoyalty: 5%
ˇAverage Royalty: 5.0%
ˇAdvertising: 3%
Provide Earning Claim Statement: No
Terms of Contract
Term of Contract (Years): 10/5
Passive Ownership: Discouraged
Area Development Agreements: Yes/3
Sub-Franchising Contracts: No
Expand In Territory: Yes
Franchisor Support and Training Provided
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Financial Assistance: Yes(I)
Cooperative Advertising: Yes
Franchisee Association / Member: Yes/Yes
Size Of Corporate Staff: 7
On-Going Support: C,D,E,F,G,I (Click here for an explanation)
Training: 3 Weeks Corporate Training; 2 Weeks On-Site.
Franchisor's Specific Expansion Plans
U.S.: All United States
Canada: No
Overseas: No
Note: NR = No Response by Franchisor.
Click here for a sample questionnaire.
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