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El Chico Café

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El Chico Café
12200 Stemmons Fwy., # 100
Dallas, TX 75234
800#: (800) 275-1337
Tel: (972) 241-5500
Fax: (214) 888-8198
E-Mail: [email protected]
Web Site: www.croinc.com
Contact: Mr. Adam Mandel, Director of Franchising


EL CHICO has been serving top-quality Mexican food favorites since 1940. Today we offer two exciting concepts. EL CHICO CAFÉ serves delicious, freshly-prepared tex-mex dishes. The strength of EL CHICO CAFÉ comes from the fact that we have been in this business so long that we know how to improve traditional favorites and how to introduce our guests to the next level of great Mexican food. Our other concept is CANTINA LAREDO, which serves authentic Mexico City-style dishes in a sophisticated atmosphere.




Franchisor Background


Established: 1940
First Franchise: 1969
Franchise Units: 25
Company-Owned Units: 66
Total Units: 91

Distribution:
U.S. -- 91; Canada -- 0; International -- 0
-North America -- Operations in 12 States
-States/Provinces with Greatest Density: 41 in TX, 18 in OK, 8 in LA

Projected New Units Over Next 12 months: 10
Franchisee Qualifications: 5, 5, 5, 3, 2, 5
(Click here for an explanation)

Registered in Following Registration States: NR (Click here for an explanation)
Average Number of Employees: NR (FT = Full Time, PT = Part Time)
Space Needs: NR SF; FS, SC, RM (Click here for abbreviations)
Encourage Conversion: Yes


Financial Requirements

Cash Investment: $300-600K
Total Investment: $1.4-2.6MM
Average Total Investment: $2,000.0K
Minimum Net Worth: $1MM

Fees:
-Franchise: $35-50K
-Average Franchise Fee: $42.5K
-Royalty: 5%
-Average Royalty: 5.0%
-Advertising: NR

Provide Earning Claim Statement: Yes


Terms of Contract

Term of Contract (Years): 15/10
Passive Ownership: Discouraged
Area Development Agreements: Yes
Sub-Franchising Contracts: No
Expand In Territory: Yes


Franchisor Support and Training Provided

Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Financial Assistance: Yes(I)
Cooperative Advertising: No
International Franchise Association:
Canadian Franchise Association:
Franchisee Association / Member: Yes
Size Of Corporate Staff: 74
On-Going Support: B,C,D,E,F,H,I (Click here for an explanation)
Training: 6 Weeks Dallas, TX; 3 Weeks On-Site.


Franchisor's Specific Expansion Plans

U.S.: All United States
Canada: All Canada
Overseas: All Countries

Note: NR = No Response by Franchisor.
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