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Expressions in Fabrics
P. O. Box 608
Hickory, NC 28607
800#:
Tel: (828) 326-8377
Fax: (828) 326-8389
E-Mail:
Web Site: www.expressions-furniture.com
Contact: Mr. Alex Shuford, President
EXPRESSIONS is a chain of franchised retail stores offering consumers a unique home furnishing concept - a dramatically different approach to fabric selection, design, pricing, delivery and service. With more than 50 Stores nationwide, we are the leader of the custom upholstery category of the $42 billion home furnishings industry - a category that EXPRESSIONS created 20 years ago with our first New Orleans store.
Franchisor Background
Established: 1978
First Franchise: 1983
Franchise Units: 49
Company-Owned Units: 4
Total Units: 53
Distribution:
U.S. -- 53;
Canada -- 0;
International -- 0
�North America -- Operations in 30 States
�States/Provinces with Greatest Density: 5 in CA, 5 in TX, 4 in MI
Projected New Units Over Next 12 months:10
Franchisee Qualifications:5, 4, 3, 4, 3, 5
(Click here for an explanation)
Registered in Following Registration States: All States
Average Number of Employees: 7 FT (FT = Full Time, PT = Part Time)
Space Needs: 5,000 SF; FS, SF, SC
(Click here for abbreviations)
Encourage Conversion: Yes
Financial Requirements
Cash Investment: $50-100K
Total Investment: $296-449K
Average Total Investment: $372.5K
Minimum Net Worth: $500K
Fees
�Franchise: $30K;
�Average Franchise Fee: $30.0K
�Royalty: 3.5%
�Average Royalty: 3.5%
�Advertising: 2%
Provide Earning Claim Statement: No
Terms of Contract
Term of Contract (Years): 10/10
Passive Ownership: Allowed
Area Development Agreements: Yes/3
Sub-Franchising Contracts: No
Expand In Territory: Yes
Franchisor Support and Training Provided
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Financial Assistance: Yes(I)
Cooperative Advertising: Yes
Franchisee Association / Member: Yes/Yes
Size Of Corporate Staff: 35
On-Going Support: a,B,C,D,E,H (Click here for an explanation)
Training: 10 Days Corporate Store.
Franchisor's Specific Expansion Plans
U.S.: All United States
Canada: No
Overseas: No
Note: NR = No Response by Franchisor.
Click here for a sample questionnaire.
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