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Field of Dreams
5000 NW 108th Ave.
Sunrise, FL 33351
800#: (800) 749-7529
Tel: (954) 749-8544
Fax: (954) 742-7044
E-Mail: [email protected]
Web Site: www.fieldofdreams.com
Contact: Ms. Dawna Dunn Olarte,
FIELD OF DREAMS, the ultimate sports and celebrity gift store.
Franchisor Background
Established: 1990
First Franchise: 1991
Franchise Units: 38
Company-Owned Units:
Total Units: 38
Distribution:
U.S. -- 23;
Canada -- 1;
International -- 1
�North America -- Operations in 18 States
�States/Provinces with Greatest Density: 3 in GA, 3 in CA, 2 in TX
Projected New Units Over Next 12 months:10
Franchisee Qualifications:5, 4, 5, 4, 5, 5
(Click here for an explanation)
Registered in Following Registration States: CA,FL,MI,OR
Average Number of Employees: 1 FT, 2 PT (FT = Full Time, PT = Part Time)
Space Needs: 900-1,400 SF; RM
(Click here for abbreviations)
Encourage Conversion: N/A
Financial Requirements
Cash Investment: $60-245K
Total Investment: $160-225K
Average Total Investment: $192.5K
Minimum Net Worth: $150K
Fees
�Franchise: $32.5K;
�Average Franchise Fee: $32.5K
�Royalty: 6%
�Average Royalty: 6.0%
�Advertising: 3%
Provide Earning Claim Statement: No
Terms of Contract
Term of Contract (Years): Lease
Passive Ownership: Discouraged
Area Development Agreements: Yes
Sub-Franchising Contracts: No
Expand In Territory: Yes
Franchisor Support and Training Provided
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Financial Assistance: Yes(I)
Cooperative Advertising: Yes
Franchisee Association / Member: No
Size Of Corporate Staff: 9
On-Going Support: C,D,E,h,I (Click here for an explanation)
Training: 10 Days Orlando, FL.
Franchisor's Specific Expansion Plans
U.S.: All United States
Canada: All Canada
Overseas: All Countries
Note: NR = No Response by Franchisor.
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