210 Town Park Dr.
Kennesaw, GA 30144-5514
800#: (800) 279-8345
Tel: (678) 355-4010
Fax: (678) 355-4981
E-Mail: [email protected]
Web Site: www.gcocarpet.com
Contact: Mr. Mike Cherico, President
A new idea in floorcovering stores. GCO CARPET OUTLET stores sell premium, in-stock flooring at everyday low prices to the price-conscious consumer. This cash-and-carry outlet concept eliminates traditional problems faced by flooring retailers: installation subcontracting, receivables, measuring and delivery and special ordering of merchandise. GCO offers support in all stages of franchise. Over 60% of growth is from existing GCO franchisees.
Franchisor Background
| Established: |
1988; |
First Franchise: |
1989 |
| Franchise Units: |
102 |
| Company-Owned Units: |
5 |
| Total Units: |
107 |
Distribution:
U.S. -- 108;
Canada -- 0;
International -- 0
> North America -- Operations in 26 States
> States/Provinces with Greatest Density: 19 in FL, 9 in MN, 8 in WI
|
| Projected New Units Over Next 12 months: 40 |
| Franchisee Qualifications: 5, 4, 3, 3, 3, 4
(for an explanation
click here) |
| Registered in Following Registration States: All States Except DC |
| Average Number of Employees: 4 FT, 1 PT (FT = Full Time, PT = Part Time) |
| Space Needs: 10,000 SF; FS, SF, SC
(for abbreviations click here) |
Financial Requirements
| Cash Investment: |
$100K |
|
| Total Investment: |
$260-522K; |
|
Average Total Investment: |
$391K |
|
| Minimum Net Worth: |
$400K |
|
| Fees: |
Franchise: |
$25K; |
Average Franchise Fee: |
$25K |
|
Royalty: |
3-5% |
|
Advertising: |
$500/Mo. |
| Provide Earning Claim Statement: Yes
|
Terms of Contract
| Term of Contract (Years): |
10/5/5 |
| Passive Ownership: |
Discouraged |
| Encourage Conversions: |
Yes |
| Area Development Agreements: |
No |
| Sub-Franchising Contracts: |
No |
| Expand In Territory: |
Yes |
Franchisor Support and Training Provided
| Financial Assistance: |
Yes (D = Direct; I = Indirect; B = Both) |
| Site Selection Assistance: |
Yes |
| Lease Negotiation Assistance: |
Yes |
| Cooperative Advertising: |
Yes |
| Franchisee Assoc. / Member: |
Yes/No |
| Size Of Corporate Staff: |
33 |
| On-Going Support: |
A,B,C,D,E,f,G,H,I
(for an explanation click
here) |
| Training: |
2 Weeks at Montgomery, AL. |
Franchisor's Specific Expansion Plans
| U.S.: |
All United States |
| Canada: |
No |
| Overseas: |
No |
Note: NR = No Response by Franchisor.
For a sample questionnaire click here.