Grower Direct Fresh Cut Flowers
Grower Direct Fresh Cut Flowers
4220 - 98 St., # 301
Edmonton, AB T6E 6A1 CANADA
800#: (800) 567-7258
Tel: (780) 436-7774
Fax: (780) 436-3336
E-Mail: [email protected]
Web Site: www.grower.com
Contact: Mr. Bill Scott, Marketing/Finance Director
As the largest floral chain retailer, our independently operated franchise locations sell the world's highest-quality fresh cut roses and other flowers in a unique 'boutique-style' setting. Product is sourced directly from the finest producers known and transported weekly to our stores via GROWER DIRECT's distribution system. Rapid product sales translate into 50-60 inventory turns annually and help make the enjoyment of FRESH CUT FLOWERS an affordable and everyday event for our customers.
Franchisor Background
Established: 1991
First Franchise: 1991
Franchise Units: 121
Company-Owned Units: 1
Total Units: 122
Distribution:
U.S. -- 0;
Canada -- 122;
International -- 0
-North America -- Operations in 10 Provinces
-States/Provinces with Greatest Density: 38 in AB, 22 in ON, 15 in BC
Projected New Units Over Next 12 months: 12
Franchisee Qualifications: 4, 4, 2, 2, 4, 4
(Click here for an explanation)
Registered in Following Registration States: AB (Click here for an explanation)
Average Number of Employees: 1 FT, 2 PT (FT = Full Time, PT = Part Time)
Space Needs: 400-1,000 SF; SC
(Click here for abbreviations)
Encourage Conversion: Yes
Financial Requirements
Cash Investment: $40K
Total Investment: $35-40K
Average Total Investment: $37.5K
Minimum Net Worth: $50K
Fees:
-Franchise: $25K
-Average Franchise Fee: $25.0K
-Royalty: $240/Wk.
-Advertising: $15/Wk.
Provide Earning Claim Statement: No
Terms of Contract
Term of Contract (Years): 10/10
Passive Ownership: Discouraged
Area Development Agreements: No
Sub-Franchising Contracts: Yes
Expand In Territory: Yes
Franchisor Support and Training Provided
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Financial Assistance: No
Cooperative Advertising: Yes
International Franchise Association:
Canadian Franchise Association:
Franchisee Association / Member: Yes/Yes
Size Of Corporate Staff: 14
On-Going Support: b,C,D,E,G,H,I (Click here for an explanation)
Training: 5 Days in Store; 5 Days in Classroom; 5 Days Industry Tours.
Franchisor's Specific Expansion Plans
U.S.: No
Canada: All Canada
Overseas: No
Note: NR = No Response by Franchisor.
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