Interiors by Decorating Den
Interiors by Decorating Den
8659 Commerce Dr.
Easton, MD 21601-7425
800#: (877) 918-1500
Tel:
Fax: (410) 820-5131
E-Mail: [email protected]
Web Site: www.decoratingden.com
Contact: Mr. Kevin V. Atkinson, VP Program Development
Celebrating our 36th successful year, INTERIORS BY DECORATING DEN is the oldest international, shop-at-home interior decorating franchise in the world. Our company-trained interior decorators bring thousands of samples including window coverings, wall coverings, floor coverings, furniture and accessories to their customers' homes in our uniquely equipped COLORVAN �. Special business features include: home-based, marketing systems, business systems, training, support and complete sampling.
Franchisor Background
Established: 1969
First Franchise: 1970
Franchise Units: 468
Company-Owned Units: 0
Total Units: 468
Distribution:
U.S. -- 403;
Canada -- 50;
International -- 15
-North America -- Operations in NR
-States/Provinces with Greatest Density: 33 in FL, 28 in NC, 27 in TX
Projected New Units Over Next 12 months: 50
Franchisee Qualifications: 5, 5, 3, 3, 5, 5
(Click here for an explanation)
Registered in Following Registration States: All States (Click here for an explanation)
Average Number of Employees: 1 FT (FT = Full Time, PT = Part Time)
Space Needs: NA SF; HB
(Click here for abbreviations)
Encourage Conversion: Yes
Financial Requirements
Cash Investment: $15K
Total Investment: $40-70K
Average Total Investment: $55.0K
Minimum Net Worth: $40K
Fees:
-Franchise: $24.9K
-Average Franchise Fee: $24.9K
-Royalty: 7-9%
-Average Royalty: 8.0%
-Advertising: 4%/$100 Min
Provide Earning Claim Statement: No
Terms of Contract
Term of Contract (Years): 10/10
Passive Ownership: Not Allowed
Area Development Agreements: Yes/10
Sub-Franchising Contracts: Yes
Expand In Territory: No
Franchisor Support and Training Provided
Site Selection Assistance: NA
Lease Negotiation Assistance: NA
Financial Assistance: Yes(D)
Cooperative Advertising: Yes
International Franchise Association: IFA MEMBER
Canadian Franchise Association:
Franchisee Association / Member: Yes/Yes
Size Of Corporate Staff: 40
On-Going Support: C,D,E,G,H,I (Click here for an explanation)
Training: 10.5 Days in Easton, MD; Continuous.
Franchisor's Specific Expansion Plans
U.S.: All United States
Canada: All Canada
Overseas: No
Note: NR = No Response by Franchisor.
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