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Microplay Interactive 706 Giddings Ave., # 1-C
Annapolis, MD 21401 CANADA
800#: (877) 221-6685 Tel: (410) 990-1115 Fax: (410) 990-1118
E-Mail: [email protected]
Web Site: www.microplay.com
Contact: Mr. Mason Copeland, Franchise Director
MICROPLAY stores take video game specialty retailing to a whole new level. We buy, sell, rent and accessorize all popular games and systems, including Nintendo, Sony, Sega and PC CD-ROM. Our well-stocked stores offer variety, expertise and great value. In short, 'We sell fun!' We welcome you to discover why MICROPLAY is ranked #1 in video games.
Franchisor Background
Established: 1985
First Franchise: 1993
Franchise Units: 100
Company-Owned Units: 1
Total Units:101
Distribution:
U.S. -- 13;
Canada -- 84;
International -- 4
> North America -- Operations in 7 States, 9 Provinces
> States/Provinces with Greatest Density: 47 in ON, 8 in PQ, 8 in BC
Projected New Units Over Next 12 months:25
Franchisee Qualifications:3, 3, 4, 3, 2, 5
(for an explanation
click here)
Registered in Following Registration States: NR
Average Number of Employees: 2 FT, 1 PT (FT = Full Time, PT = Part Time)
Space Needs:1,400 SF; SC
(for abbreviations click here)
Financial Requirements
Cash Investment: $40-80K
Total Investment: $115-200K
Average Total Investment: $157K
Minimum Net Worth: $300K
Fees
>Franchise: $15K;
>Average Franchise Fee: $15K
>Royalty: 3.4% Avg.
>Advertising: 1%
Provide Earning Claim Statement: No
Terms of Contract
Term of Contract (Years): 10/10
Passive Ownership: Discouraged
Area Development Agreements:Yes/10
Sub-Franchising Contracts: Yes
Expand In Territory:No
Franchisor Support and Training Provided
Site Selection Assistance:Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: Yes
Franchisee Assoc. / Member: Yes/Yes
Size Of Corporate Staff: 14
On-Going Support: A,B,C,D,E,F,G,H,I (for an explanation click here)
Training: 2 Days Concord, ON; 3 Days Training Store, Toronto, ON; 3 Days Pre-Opening/Grand Opening.
Franchisor's Specific Expansion Plans
U.S.: NY,NJ,DE,CT,PA,OH, Midwest
Canada: All Canada
Overseas: England
Note: NR = No Response by Franchisor.
For a sample questionnaire click here.
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