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Moxie Java

199 E. 52nd St.
Boise, ID 83714
800#: (800) 659-6963
Tel: (208) 322-1166
Fax: (208) 322-6226
E-Mail:
Web Site: www.moxiejava.com
Contact: Mr. Lance Weibye, Concept Sales Manager


Espresso/specialty coffee cafes, carts, kiosks. No royalty fees. Fees for services selected. Seeking co-branding partners and multi-unit operators.


Franchisor Background

Established: 1987; First Franchise: 1989
Franchise Units: 84
Company-Owned Units: 0
Total Units: 84
Distribution: U.S. -- 81; Canada -- 0; International -- 3
> North America -- Operations in NR
> States/Provinces with Greatest Density: ID, ND, WI
Projected New Units Over Next 12 months: 20-30
Franchisee Qualifications: 4, 4, 3, 3, 3, 5 (for an explanation click here)
Registered in Following Registration States: N/A - Brand Licensing Concept
Average Number of Employees: 4 FT, 4 PT (FT = Full Time, PT = Part Time)
Space Needs: 120-1,500 SF; FS, SF, SC, Co-Brand (for abbreviations click here)

Financial Requirements

Cash Investment: $10-30K
Total Investment: $35-175K; Average Total Investment: $105K
Minimum Net Worth: $100K
Fees: Franchise: $10K; Average Franchise Fee: $10K
Royalty: 0%
Advertising: 0%

Provide Earning Claim Statement: Yes

Terms of Contract

Term of Contract (Years): 3/3/3
Passive Ownership: Discouraged
Encourage Conversions: Yes
Area Development Agreements: Yes
Sub-Franchising Contracts: No
Expand In Territory: Yes

Franchisor Support and Training Provided

Financial Assistance: No (D = Direct; I = Indirect; B = Both)
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: Yes
Franchisee Assoc. / Member: No
Size Of Corporate Staff: 50
On-Going Support: C,D,E,F,G,H,I (for an explanation click here)
Training: 3-4 Days Boise, ID; 3-4 Days at Owner's Location.

Franchisor's Specific Expansion Plans

U.S.: All United States
Canada: No
Overseas: No

Note: NR = No Response by Franchisor.

For a sample questionnaire click here.