Mrs. Fields Cookies
Mrs. Fields Cookies
2855 E. Cottonwood Pkwy., # 400
Salt Lake City, UT 84121-7050
800#: (800) 343-5377
Tel: (801) 736-5600
Fax: (801) 736-5936
E-Mail: [email protected]
Web Site: www.mrsfieldsfranchise.com
Contact: Mr. Dara Dejbakhsh, EVP Operations/Development
Premier retail cookie business with 'uncompromising quality,' 94% brand recognition, easy to operate, flexible designs and store options that operate in traditional and non-traditional venues.
Franchisor Background
Established: 1977
First Franchise: 1990
Franchise Units: 372
Company-Owned Units: 59
Total Units: 431
Distribution:
U.S. -- 354;
Canada -- 0;
International -- 77
-North America -- Operations in 43 States, 1 Province
-States/Provinces with Greatest Density: 103 in CA, 30 in MI,25 in IL
Projected New Units Over Next 12 months: 38
Franchisee Qualifications: 4, 4, 2, 2, 2, 5
(Click here for an explanation)
Registered in Following Registration States: All States Except VA (Click here for an explanation)
Average Number of Employees: 3 FT, 2 PT (FT = Full Time, PT = Part Time)
Space Needs: 600-900 SF; RM, SC, SF, Stadium
(Click here for abbreviations)
Encourage Conversion: Yes
Financial Requirements
Cash Investment: $10-73.5K
Total Investment: $162.4-247.1K
Average Total Investment: $204.8K
Minimum Net Worth: $150K/75K LIQ
Fees:
-Franchise: $30K
-Average Franchise Fee: $30.0K
-Royalty: 6%
-Average Royalty: 6.0%
-Advertising: 1%
Provide Earning Claim Statement: Yes
Terms of Contract
Term of Contract (Years): 7/7
Passive Ownership: Not Allowed
Area Development Agreements: No
Sub-Franchising Contracts: No
Expand In Territory: Yes
Franchisor Support and Training Provided
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Financial Assistance: No
Cooperative Advertising: No
International Franchise Association: IFA MEMBER
Canadian Franchise Association:
Franchisee Association / Member: Yes/Yes
Size Of Corporate Staff: 100+
On-Going Support: A,B,C,D,E,F,G,H,I (Click here for an explanation)
Training: In Salt Lake City, UT.
Franchisor's Specific Expansion Plans
U.S.: All United States
Canada: All Canada
Overseas: NR
Note: NR = No Response by Franchisor.
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