NaturaLawn of America
NaturaLawn of America
1 E. Church St.
Frederick, MD 21701
800#: (800) 989-5444 + 211
Tel: (301) 694-5440
Fax: (301) 846-0320
E-Mail: [email protected]
Web Site: www.nl-amer.com
Contact: Mr. Randy Loeb, VP Franchise Development
NATURALAWN of America is the only nationwide lawn care franchise offering an environmentally friendly lawn care service incorporating natural, organic-based fertilizers and biological controls. Our franchise owners provide residential and commercial customers with fertilization, weed control, insect control, disease control and lawn diagnosis services using safer and healthier products, eliminating the need for harsh chemicals and pesticides.
Franchisor Background
Established: 1987
First Franchise: 1989
Franchise Units: 68
Company-Owned Units: 3
Total Units: 71
Distribution:
U.S. -- 70;
Canada -- 1;
International -- 0
-North America -- Operations in 27 States
-States/Provinces with Greatest Density: 6 in MD, 5 in PA, 5 in VA
Projected New Units Over Next 12 months: 10-12
Franchisee Qualifications: 4, 4, 1, 4, 3, 5
(Click here for an explanation)
Registered in Following Registration States: CA,FL,IL,IN,MD,MI,MN,NY,OR,VA,WA,WI (Click here for an explanation)
Average Number of Employees: 1-3 FT (FT = Full Time, PT = Part Time)
Space Needs: 1,200 SF; Warehouse
(Click here for abbreviations)
Encourage Conversion: Yes
Financial Requirements
Cash Investment: $50K
Total Investment: $75-150K
Average Total Investment: $112.5K
Minimum Net Worth: $250K
Fees:
-Franchise: $29.5K
-Average Franchise Fee: $29.5K
-Royalty: Varies
-Advertising: 0%
Provide Earning Claim Statement: Yes
Terms of Contract
Term of Contract (Years): 5/10
Passive Ownership: Discouraged
Area Development Agreements: No
Sub-Franchising Contracts: Yes
Expand In Territory: Yes
Franchisor Support and Training Provided
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Financial Assistance: Yes(I)
Cooperative Advertising: NA
International Franchise Association:
Canadian Franchise Association:
Franchisee Association / Member: No
Size Of Corporate Staff: 14
On-Going Support: A,B,C,D,E,F,G,h,I (Click here for an explanation)
Training: 1 Week Home Office; 1 Week Field Office; 1 Week OnSite.
Franchisor's Specific Expansion Plans
U.S.: All United States
Canada: All Canada
Overseas: No
Note: NR = No Response by Franchisor.
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