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Henry Ford OptimEyes
655 W. 13 Mile Rd.
Madison Heights, MI 48071
800#: (877) OPTIMEYES
Tel: (248) 588-9300
Fax: (248) 588-3355
E-Mail:
Web Site: www.optimeyes.com
Contact: Ms. Frances Marberry, Director of Franchising
Sale of primary vision care services and products to correct and improve vision. Three user vision correction centers for refractive surgery, sale of eye glasses and contact lenses.
Franchisor Background
Established: 1980
First Franchise: 1981
Franchise Units: 15
Company-Owned Units: 22
Total Units:37
Distribution:
U.S. -- 37;
Canada -- 0;
International -- 0
> North America -- Operations in 1 State
> States/Provinces with Greatest Density: NR
Projected New Units Over Next 12 months:5
Franchisee Qualifications:5, 3, 5, 5, 5, 5
(for an explanation
click here)
Registered in Following Registration States: MI
Average Number of Employees: 5 FT, 2 PT (FT = Full Time, PT = Part Time)
Space Needs:2,000 SF; FS, SD, SC, RM
(for abbreviations click here)
Financial Requirements
Cash Investment: $100K
Total Investment: $150-250K
Average Total Investment: $200K
Minimum Net Worth: $200K
Fees
>Franchise: $10K;
>Average Franchise Fee: $10K
>Royalty: 8%
>Advertising: 5%
Provide Earning Claim Statement: Yes
Terms of Contract
Term of Contract (Years): 10/5
Passive Ownership: Not Allowed
Area Development Agreements:Yes/10
Sub-Franchising Contracts: Yes
Expand In Territory:Yes
Franchisor Support and Training Provided
Site Selection Assistance:Yes
Lease Negotiation Assistance: Yes
Cooperative Advertising: Yes
Franchisee Assoc. / Member: Yes
Size Of Corporate Staff: 25
On-Going Support: A,B,C,D,E,G,H,I (for an explanation click here)
Training: 2 Weeks Roseville, MI; On-Going Field Training.
Franchisor's Specific Expansion Plans
U.S.: Michigan Only
Canada: No
Overseas: No
Note: NR = No Response by Franchisor.
For a sample questionnaire click here.
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